There is a lot of buzz about word-of-mouth marketing right now in the pharma space, and its exciting to see companies begin to embrace it
Sommerville, MA (PRWEB) October 16, 2008
HealthTalker, http://www.healthtalker.com, the word-of-mouth marketing (WOM) firm for the pharmaceutical and biotechnology industries, today announced that Andrew Levitt, Founder and CEO, has been invited to speak on the Web 2.0 and New Media panel at the eCommunication & Online Marketing Summit 2008, October 24.
The panel, "Talking with your patients through Web 2.0 -- Lessons from Youtube.com and the viral marketing phenomenon of using new media," will be held on October 24 at the Hyatt Harborside, in Boston. The session will focus on how to use new media outlets to reach an ever larger audience, engage with a younger generation and leverage the channels they respond to most, discover how to wrap up key messages in a totally new format and make the most of viral marketing.
Other panelists include a representative from YouTube and a professor from Saint Joseph's University's Pharmaceutical Marketing Executive MBA Program.
"There is a lot of buzz about word-of-mouth marketing right now in the pharma space, and its exciting to see companies begin to embrace it," said Andrew Levitt, founder & CEO of HealthTalker. "The value of WOM over traditional advertising is the increased degree of trust that consumers place in a personal recommendation. Furthermore, word of mouth conversations lead to better physician-patient dialogue and increased awareness of conditions and treatment options," he said.
The eCommunication & Online Marketing Summit provides powerful emarketing techniques that bring closer access to physicians and patients for measurable ROI, increased market share and stronger brands.
HealthTalker is a Boston-based, full-service word-of-mouth (WOM) marketing agency that develops innovative programs for the healthcare market with a specific focus on the pharmaceutical and biotechnology industries. HealthTalker programs recruit highly engaged patients and/or caregivers to participate in multi-faceted offline and online experiences that are personally relevant to them. Through their conversations with others, HealthTalker members help raise awareness of health conditions and treatment options, which may lead to better physician-patient dialogue. HealthTalker monitors the spread and impact of its programs via a custom, proprietary software platform that captures metrics across multiple channels. This unique and flexible application also allows HealthTalker to accommodate the specific needs and requirements of the industry. Learn more at http://www.healthtalker.com/site/story .
Contact: Debby Fireman | debby @ fireworksbydesign.com | 610.547.2229