Small Businesses Avert Economic Disaster With GPS Tracking

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GPS fleet tracking gains popularity as economic woes force small businesses to cut costs and increase productivity.

Within the first year of installing GPS tracking in our fleet, we increased our bottom line by tens of thousands of dollars

As the current economic crisis forces many small businesses to settle for decreased revenue or shut their doors, some have found financial relief by utilizing GPS technology. GPS vehicle tracking allows businesses with vehicle fleets to monitor mobile assets and reduce associated fleet costs based on critical data.

"Within the first year of installing GPS tracking in our fleet, we increased our bottom line by tens of thousands of dollars," said Dan Servellos, Operations Manager at I.N.R. Beatty Lumber in Chicago. "The system helps us use less fuel and manage our fleet resources with greater efficiency."

FleetMatics, a provider of GPS tracking solutions, has seen demand for its services increase as businesses realize the benefits and return on investment of GPS tracking. The company recently expanded its infrastructure and U.S. central sales office in Chicago to meet growing client needs.

"During normal economic times, a business may still survive even if they don't make cost reduction a priority," said John Goggin, FleetMatics Global Vice President of Sales. "But in this economy, it's more important than ever for businesses to run smarter, and GPS tracking can help."

With the FleetMatics GPS solution, a tracking unit placed in each vehicle monitors vehicle speed, idle times, location, start up and shut down times and routes taken. This data can be accessed by managers via online reports and used to encourage fuel efficient driving habits including slower speeds, reduced idle times and improved routing and dispatching.

Business owners find that these fuel savings alone more than offset the costs of GPS tracking and significantly reduce fleet costs. But GPS tracking also encourages increased productivity through automation and improved employee oversight.

Aberdeen Group, a research firm focused on understanding the results of technology in business, found that organizations with small fleets have seen a 23 percent increase in the total number of service calls completed per day per technician since implementing GPS technology.

About FleetMatics:
FleetMatics is a rapidly growing venture-backed telematics company with offices in the USA, UK and Ireland. The company’s fleet tracking software solution provides customers with real-time information about their mobile assets anytime/anywhere, 24/7.

Jamie Sene, Global Marketing Director
(617) 365-1546
jamie.sene @


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