eWinery Solutions Announces Wine Allocation Management Software
eWinery Solutions (www.ewinerysolutions.com) allocation management software provides powerful tools for wineries to better target and manage consumer demand for scarce wines and promotional offers.
Napa, CA (PRWEB) October 15, 2008 -- eWinery Solutions, a market leading e-commerce software company dedicated exclusively to the wine industry announced today the release of eWinery's new wine allocation management software, which helps wineries manage the complexities of selling limited production, high demand wines to consumers, without having to pay any percentage of revenues for utilizing the software. These highly sought after, allocated wines often require consumers to request placement on waiting lists. Wine is then allocated and sold to customers based on criteria established by the winery. Historically, wineries have been faced with the complexity of managing scarce wine allocations to thousands of consumers.
Wine allocations take many forms and are frequently managed by wineries manually through paper order processing. Key features of the cutting edge eWinery software include the ability to automatically populate allocation tiers based on purchase history, longevity on the list, and wine preferences. The system provides for a high degree of flexibility in tailoring an allocation in terms of opportunities to buy, charging of credit cards, and shipping timelines. It also provides for pre-paid deposits and "wish lists" for customers to request that additional wines be added to their individual allocation. Every aspect of the allocation can be customized at the individual customer level.
The allocation module is delivered as an integrated component of eWinery's industry leading platform. The allocation module leverages current functionality such as customer relationship management for direct marketing, on-line ecommerce and order management, and real-time integrations with ShipCompliant, fulfillment houses, and Elypsis Retail POS.
"Traditionally wineries have used wine clubs as a mode of rewarding customer loyalty", according to Scott Mangelson, VP of Sales and Marketing at eWinery Solutions. "As wineries are getting better at selling wine direct to consumers, more and more wineries are moving to allocation marketing strategies to target high-value customers and reward them for their loyalty. Even wineries that don't sell-out of their wines can now create allocation promotions with special offers, library wine re-releases, or unique preference-based rewards. It's the next evolution in consumer direct marketing for premium wine producers."
Several of eWinery Solutions' ultra premium winery clients are already utilizing the new software. Jeff Weiss, Wine Club Manager at Far Niente and Nickel & Nickel Wineries (www.farniente.com and www.nickelandnickel.com) was an early adopter of the new eWinery platform. "The eWinery Solutions allocation management software is a very cost effective solution and one that is key to us providing better service and more diverse offerings with our limited production wines to our customers", said Weiss
About eWinery Solutions:
eWinery Solutions (www.ewinerysolutions.com) is the market leader in developing and selling ecommerce software dedicated exclusively to the wine industry. Founded in 2002, the company now serves more than 200 clients in the U.S. and major wine producing regions of the world, with more than 250 websites operating utilizing the company's proprietary technology. Their offerings include innovative web content management, CRM, wine club and allocation management, and Internet marketing solutions, enabling their clients to achieve greater flexibility and control throughout every aspect of their e-commerce programs. For more information, contact Scott Mangelson, eWinery Solutions, Inc., Scott @ ewinerysolutions.com ,or call 1.707.337-3304.
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