Waste Management, Sony Electronics And Huppin's Hi-Fi Photo & Video To Host Free Electronics Recycling Event

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Consumer Recycling Event to Raise Awareness of Permanent Drop-off Locations

These special recycling events help us inform consumers that with Waste Management, Sony Electronics has established a local permanent drop-off location which they can use all year long to recycle their electronics when unplugged for the last time.

To encourage consumers to recycle electronic devices in an environmentally sound manner, Sony Electronics Inc. and Waste Management Recycle America are asking Spokane-area residents to take action and recycle any brand of old electronics for free on Nov. 1 from 7 a.m. to 4 p.m. Waste Management and Sony Electronics are sponsoring the event in association with Huppin's, which will be hosting the event at their warehouse location at 229 N. Ella Road in the Spokane Valley.

According to the U.S. Environmental Protection Agency, 82 percent of the 2.25 million tons of old TVs, cell phones and computer products generated in the last two years ended up in landfills. By recycling old electronics products, useful materials - such as glass, plastic and metals - can be collected and re-used in the manufacture of other products. Since their partnership began, Sony Electronics and Waste Management have collected more than 9.2 million pounds of electronics waste, and the companies anticipate that number will grow exponentially as they continue to host events throughout the country.

Typically, residents would need to pay for their electronics to be properly collected and recycled, but as part of their ongoing efforts to help consumers recycle electronic devices safely, Sony Electronics and Waste Management are picking up the tab for this weekend's event, where any brand of electronics will be collected for free. In addition, the companies have committed to collecting and processing these items in an environmentally sound manner.

The event is part of Sony Electronics' ongoing Take Back Recycling program, which provides free recycling for Sony products. This national effort is also bringing attention to recycling e-waste and educating the public that there are alternatives to trashing electronics, and that -through recycling - natural resources can be used again and greenhouse emissions are reduced in the process. Since their partnership began, Sony Electronics and Waste Management have collected a total of 9.2 million pounds of electronic waste, and the companies anticipate that number will grow exponentially.

"Sony Electronics intends to lead the industry in environmental stewardship by providing consumers with end-of-life solutions through our Take Back Recycling Program," said Mark Small, vice president of environment, safety and health for Sony Electronics. "These special recycling events help us inform consumers that with Waste Management, Sony Electronics has established a local permanent drop-off location which they can use all year long to recycle their electronics when unplugged for the last time."

This coming February, all television stations will transition from broadcasting on analog airwaves to digital. Some older televisions will not be able to pick up the digital transmission, so Sony Electronics and Waste Management are taking a proactive approach to this issue by offering residents a permanent network of drop-off points that gives consumers a convenient way to recycle their old televisions through the Take Back Recycling Program, through which this weekend's event is possible.

"People are seeking services to help them recycle electronic waste responsibly and economically," said Joe Aho, senior manager of eCycling, Waste Management Recycle America. "We hope to collect as much recyclable material as possible through this free event. It is our way of demonstrating a shared commitment with the community, by providing outstanding customer service and environmental stewardship."

"Huppin's is excited to be partnering with Sony and Waste Management for this important event," said Murray Huppin, President of Huppin's Hi-Fi Photo & Video. "The upcoming switchover to digital TV has the potential to generate an unprecedented amount of e-waste as consumers upgrade their analog sets. With both the environment and the customer in mind, Huppin's is offering a store credit of up to $150 to consumers who take part in this free eCycling event."

A complete list of eCycling drop-off centers can be found at sony.com/recycle.

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