SLAPPA Expands e-Commerce Footprint; Launches Canada Website

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SLAPPA Distribution today announced that they have, finally, launched their Canada e-commerce site (http://www.SLAPPA.ca). After hitting a couple roadblocks with initial distributors SLAPPA realized in order to truly offer the ultimate shopping experience, they needed to maintain full ownership of the Canadian site and provide all of the pre-sales and post-sales service.

SLAPPA Distribution today announced that they have, finally, launched their Canada e-commerce site (http://www.SLAPPA.ca). With this announcement there were 2 seemingly obvious questions for company president, Dominick Martinetti. The first: "Why launch a Canada specific website?" The second: "Why did it take you so long to get this site launched?"

SLAPPA has had their U.S.A. store (http://www.SLAPPA.com) running for about 5 years, and one would expect that this U.S.A. based store would be sufficient in servicing Canada customers, so why they need for a Canada site?

"We have for the past 2 years, accepted orders from Canadian customers at http://www.SLAPPA.com ," says Martinetti, "but there were too many issues that did not make the experience perfect for our customers. Now with a dedicated Canada site the shipping charges are much more reasonable, the shipping time will be quicker and there are no import duty issues." OK, it seems to make sense as to why the need for a Canada specific website, but why did it take so long to launch this site?

"Since day one, SLAPPA has been aggressively approached by international distribution companies who want to sell our gear in their local markets, and Canada was no exception. We always wanted to have a Canada specific website, but the challenge we faced lied in finding a company that would share our philosophy in customer service," says Martinetti. "We are over-the-top with regards to offering excellent customers service to our direct customers. After hitting a couple roadblocks with initial distributors I realized in order to truly offer the ultimate shopping experience, we needed to maintain full ownership of the Canadian site and provide all of the pre-sales and post-sales service. So in addition to our maintaining ownership of the Canada website, we are now the distributor for the Canada market."

Martinetti says that revenues at http://www.SLAPPA.com have grown every year since the launch of the site, and again in 2008 the year-to-date sales are up about 52% from 2007. Martinetti expects the same from their new Canadian site, http://www.SLAPPA.ca, because the formula will remain the same. The U.S. team will handle all customer service, while product will be warehoused in and fulfilled from Mississauga, Ontario, offering swift service to both coasts.

In keeping with their service-driven philosophy, SLAPPA has many enhancements planned to roll-out in the next few months, including an on-site product rating system that will allow customers to share their personal experiences with SLAPPA products and a zoomify feature for product images, allowing customers an up-close view of each product in order to see the texture of the fabrics and high quality details in the overall design. Both new features were born from customer suggestions. SLAPPA actively encourages customers shopping at their sites to provide feedback on what other new features they'd like to see, and how to improve the overall experience.

"All in all, the roadblocks we encountered with the launch of this new site have helped make it a much better platform now that it's ready to roll-out," says Martinetti. "I'm excited to be able to offer a more direct and less expensive shopping experience for our Canadian customers so they can continue to enjoy our products and have a great experience with us."    

SLAPPA's line of CD cases, DVD cases, laptop bags and backpacks are made with the highest quality materials, unique designs and patented technologies that when combined together, "break the mold" in a category otherwise flooded with mundane products. For more information please contact SLAPPA at slappa.hq @ slappa.com.

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