Isn't Selling Crosses, They're Offering Hope

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Whenever a purchase is made at big box retailers, you have no idea where that money is going. At, founder, Joe Holmes, has everything arranged so that a portion of his profits go to a camp set up for inner city kids. As if that wasn't good enough, Holmes has also recently launched an informative blog to accompany his site.

I was shown how the world is much larger and more wonderful than the concrete jungle of the ghetto.

Retired pastor, Joe Holmes, grew up in the Bedford-Stuyvesant section of Brooklyn, NY and found refuge from street gangs when he was introduced to camping in his younger days. Through his webstore, , Holmes is now giving inner city kids a chance to get away from their neighborhoods to visit the vast spoils of the American outdoors.

Holmes started with little more than a desire to provide gifts and artifacts that represented his faith. "I want to help people and churches to find resources for crosses and other items," he said. "I also wanted to offer distinctive and memorable gift items for the people they care about.

"I have a critical focus on gifts. Sometimes people will give ties and shirts for gifts," continued Holmes. "I wanted to come up with gift items that people will treasure with fond memories of the giver."

In addition to gifts, also has a myriad of home décor items, religious incense, statuettes, and art, among other products. "We have products of distinction that will thrust a feeling of appreciation and quality," said Holmes.

According to Holmes, there will also be a continued growth of their online catalog with more faith items, figurines, urns, vases and other distinctive gifts.

With all these items up on his site, Holmes has everything set for a portion of everything sold will go towards helping inner city youth attend summer camp at Lakeshore United Methodist Assembly in Eva, TN.

To get more interest in the site, also has a corresponding blog ( that goes into detail about some of the products they carry, including the histories of the items. Holmes is excited about the feedback he'll get from people. "It's a marvelous way to establish communication," he said.

Unlike many other online retailers, Joe Holmes' reasoning for setting up the site is completely altruistic. "I was steered away from gang involvement by my camping experience" he said. "I was shown how the world is much larger and more wonderful than the concrete jungle of the ghetto."

With many kids getting lost to violence, drugs and - more widely - relegated to television as their summertime baby sitter, his desire for kids to see the beauty of nature is one that he's harbored since he got to experience camping for himself: "There is more to life than sitcoms, gang banging and making money selling dope."

"Things are developing," Holmes said. "We want kids to see that there's a life outside of the violent and hopeless environment that they're faced with daily. Lakeshore UMA is a marvelous camp and we've been working with them since 1995. As long as I'm alive I will do something to help Lakeshore continue blessing the lives of children at risk."

About the Company: and is owned and operated by Joe Holmes. Holmes, a retired pastor, has his store set up, so that 5% of the gross profit from every order will go to help pay summer camp tuition for indigent and inner city kids to camp at Lakeshore UMA in Eva TN.

Contact Information:

Joe Holmes
(731) 586-2814

iePlexus, Inc.

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