Football Fanatics and Outback Steakhouse Partner for Fall Football Promotion

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Outback Steakhouse customers, who order an Aussie Autumn Entrée and a Coca Cola product, will receive a $10.00 Gift Certificate good for any merchandise found on Football Fanatics' online store, http://www.footballfanatics.com/outback.

Football Fanatics has formed a partnership with Outback Steakhouse, to introduce Outback's new Aussie Autumn Entrees while promoting Football Fanatics to the Outback audience. Outback Steakhouse customers, who order an Aussie Autumn Entrée and a Coca Cola product, will receive a $10.00 Gift Certificate good for any merchandise found on Football Fanatics' online store, http://www.footballfanatics.com/outback.

"We are very excited about this great sales promotion with Outback Steakhouse," says Brian Swallow, VP of Sales/Marketing for Football Fanatics, Inc. "It's a great opportunity to provide Outback customers a fantastic shopping experience as we introduce some of them to our brand, while giving our past customers a nice incentive to come back and shop with Football Fanatics," The partnership provides an opportunity for Football Fanatics, the leading online retailer of officially licensed collegiate merchandise to reach an offline market, while further strengthening Outback Steakhouse's sports marketing presence.

In addition to the $10.00 Gift Certificate, customers will also be entered to win a trip to this year's Outback Bowl. Other prizes include two tickets to a college bowl game of the winner's choice, as well as Football Fanatics and Outback Steakhouse gift cards. For all promotional gift certificate orders over $50.00, Football Fanatics will donate $1.00 to Outback Steakhouse Madden Miles benefiting the Juvenile Diabetes Research Foundation (JDRF) and the Muscular Dystrophy Association (MDA).

"Outback Steakhouse is happy to team up with Football Fanatics to deliver true fan favorites: great football gear and our new Aussie Autumn entrées," says Dan Dillon, CMO of Outback Steakhouse. "Through this promotion, Outback is helping fans satisfy their crave for delicious food while giving them the opportunity to purchase their favorite team gear."

The brand promotion runs Sept. 10 through Nov. 18. More information about the promotion can be found at http://www.footballfanatics.com/Outback.

About Football Fanatics:
Football Fanatics specializes in selling officially-licensed sports merchandise online. They have over 100,000 items for all major teams and leagues, including the largest selection of championship merchandise available online. In addition to being the largest collegiate retailer online, they carry merchandise from NCAA, NFL, MLB, NBA, NHL, NASCAR and World Soccer. They carry brands such as Nike, Reebok, adidas, New Era, Under Armour and more. Learn more at http://www.footballfanatics.com.

About Outback Steakhouse:
Outback Steakhouse, an Australian-themed restaurant was founded in Tampa, Florida in 1988 by restaurateurs who believed in hospitality, sharing and fun. It quickly bloomed into an international brand with over 900 restaurants worldwide. Outback is known for outstanding service and a commitment to quality. The menu features USDA "Choice" steaks, grilled chicken, shrimp and fish, soups, salads and desserts using the freshest ingredients.

Contact:
Brian Swallow, VP Sales & Marketing
Football Fanatics, Inc.
brian@teamfanshop.com
904-421-1883

Bobby Silvest, VP Sports Marketing
Outback Steakhouse
bobbysilvest@outback.com
813-282-1225

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