Shel Holtz To Present What's Working NOW! Webinar: How To Profit From Social Media Marketing

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Live, ninety-minute interactive session will showcase latest, most effective tactics and strategies for using social media marketing to grow sales and profits. Session includes numerous case study results and examples of successful social media marketing programs. Content suitable for both business-to-consumer and business-to-business marketers.

What's Working NOW!, Conference Call University and DM2-DecisionMaker are presenting a 90-minute educational webinar with author and consultant Shel Holtz. The program will take place on Wednesday, November 19 from 11:30 AM until 1:00 PM EST (11:30 - 13:00 GMT). For complete information and registration please visit

Holtz, the author of seven highly regarded books, is one of the country's top social media experts. His eighth book, "Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand," will be released in November. The title of his What's Working NOW presentation is "How To Profit From Social Media Marketing."

Cost for the live, interactive session is $119.

A principal with Holtz Communication Technology, Mr. Holtz, ABC (Accredited Business Communicator), has nearly 30 years of marketing and public relations experience, both as a consultant for such organizations as Aetna, Intel, Disney and FedEx and on the client side for Allergan, Mattel and others. In the webinar Holtz will share results from a host of recent case studies and offer numerous best practices examples.

Both B-to-B and B-to-C examples and case studies will be presented. Specific companies whose social media marketing successes will be profiled include Southwest Airlines and Sun Microsystems along with others.

Attendees will get tactical and strategic recommendations for maximizing results from well-known social media marketing tools such as Facebook, LinkedIn, MySpace, Twitter and YouTube. In addition, Holtz will profile offerings from such fast-emerging social media players as Seesmic, uStream, Jaiku, Pownce and discuss how these tools can also be used to achieve marketing and sales objectives. Plus, blogging tips and tactics.

Specific tips, pointers, tactics, strategies and challenges discussed include -

-- How social media can be applied strategically in your organization to support both communication efforts and the bottom line

-- 3 social media marketing must do's and three must don'ts

-- Which social media marketing tools to use under which circumstances
Profitable ways to use multimedia as a form of conversation.

"This webinar -- for a lot of people probably -- is going to shake up the way they think about marketing," said Holtz. "Because it's been my experience that the more business owners and marketers study the methods they're using to drive sales and deliver leads, the clearer it becomes that there's a disconnect between what they're doing and what's actually most effective in today's marketplace. And when I say today, I mean right now."

Continued Holtz, "For example, study after study shows that people trust each other more than messages from organizations. So in this webinar I'll be talking about ways organizations can use social media to actively, equally and profitably participate in these conversations. In addition, I'll be discussing a full range of social media tactics and strategies that are currently working like gangbusters. And many of these ideas our listeners will be able to implement at virtually no cost."

Additional information covered in How To Profit From Social Media Marketing includes -

-- How to efficiently and effectively monitor, assess and influence the conversations taking place about your organization

-- Why criticism is your best friend

-- 7 social media marketing best practices

...and more. Attendees will also have the opportunity to ask questions.

"There's a lot of buzz about social media marketing today, and justifiably so," said Ernest Nicastro, principal with What's Working NOW. "It's the latest approach in marketing and, effectively executed, delivers profitable results. Few people in the country are as qualified to speak on the subject as Shel Holtz. He promises us a 'fun ride, a wild ride' and says our attendees will learn things they 'had no idea are going on out there in the marketing and communications space.' It's going to be a great program and I'm looking forward to it."

Money-Back Guarantee
All What's Working NOW programs are offered with a no-questions-asked, money-back guarantee of complete satisfaction.

Several valuable and useful bonuses are included with registration. Early registrants receive bonuses valued at $188.95.

Priced at only $119, this timely training is a fraction of the cost of travel, lodging and registration fees for other high-priced conferences or seminars. Companies can gather their entire marketing team in a single office or conference room and train everyone for one low fee. For those companies whose marketing departments are spread out over several locations, special group pricing is available.

Enhanced Learning
By the close of business on November 20 all registrants will receive access to a Windows Media Video file, an mp3 and a PDF of all slides. Registrants can review the session at their convenience, at their pace, repeatedly, thus enhancing their learning experience.

For more information please contact:

Ernest Nicastro
What's Working NOW
Ph: 614.747.2256

About What's Working NOW!
What's Working NOW! is a training and development and event production company headquartered in Columbus, Ohio. The firm produces and markets education and training and events that connect sales professionals, marketers, executives and business owners with insight and expertise they can use to enhance their careers and grow their businesses. Through its affiliate program the firm also enables qualified businesses and individuals to build customer goodwill and generate immediate revenues and qualified leads by co-promoting What's Working NOW! online and offline education and training programs.

About Conference Call University
Conference Call University provides education, training and motivation in the comfort of your home or office through the use of virtual learning technologies such as Teleseminars, Webinars, Podcasts, and more. Conference Call University helps you learn, earn, and succeed. More information is available at

About DM2-DecisionMaker
DM2-DecisionMaker® ( is direct marketing to decision makers. DM2 is a business-to-business marketing service provider and list manager that connects marketers with decision makers through ROI-based marketing services including multi-channel list rental, lead generation and qualification, event marketing services, expert research panels, and custom marketing programs.
Media Contact
Mary Miller, Sr. Marketing Manager

About Shel Holtz
The author of 7 books on corporate communications and marketing, Mr. Holtz's eighth book, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand will be released in November 2008. Mr. Holtz has more than thirty years of experience in marketing and marketing communications and is a sought after consultant and speaker.

He has worked with such leading organizations as Aetna, Disney, FedEx, Intel, John Deere, Petrobras, Hewitt Associates, General Mills, Applied Materials, Symantec, Raytheon, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Mr. Holtz is a five-time winner of the International Association of Business Communicators' prestigious Gold Quill Award, recognizing excellence in business communication and an IABC Fellow, the highest honor IABC confers on its members. A much sought after speaker, Shel routinely ranks among the highest rated presenters at marketing events worldwide. At the 2006IABC international conference -- out of a field of more than 60 accomplished speakers -- Shel Holtz was the #1 highest ranked speaker in the group.


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