Ward/Kraft, Inc. Significantly Expands Their Integrated Label And Card Offering

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The Ward/Kraft Forms Division expanded their stock integrated label product line to an industry leading 19 integrated label products and also added 2 new stock integrated card products.

Ward/Kraft, Inc. expanded its role as the trade's leading stock and custom integrated products supplier by expanding from 4 to 21 integrated stock products. The expanded offering provides distributors with key selling benefits in this expanding product niche. Distributors can extend the benefits of same day shipping, low minimum quantities and guaranteed desktop printer compatibility to their customers.

The expanded offering features label form combinations that are compatible with the most popular shipping software systems. Layouts are pre-designed for use with systems that can print UPS, FedEx and the USPS labels as well as the shipping documents in a single form. All of the new stock integrated label products are compatible with laser and inkjet printers providing distributors with a wider range of printing options for their customers.

The two new stock integrated card products enable distributors to sell their customers on the benefits, local desktop printing of membership cards, name badges and almost any card application. Both of the two new stock integrated card solutions incorporate Ward/Kraft's unique jam-free and smudge free laser over-laminate technology. The laminate is applied over stay-flat cards that are affixed to a clean release liner. These solutions are unique to the Ward/Kraft stock integrated card offering, providing distributors with the highest degree of print quality and dependability available.

"The desktop printable integrated market is generating a lot of demand for us through our distributors", said Phil Quick, General Manager of the Ward/Kraft Forms Division. "As a result, we decided to commit to stock integrated products in a big way", continued Quick. "Going from 4 stock products to 19 and adding a whole new category with 2 innovative card designs, that's commitment," concluded Quick.

Ward/Kraft's expanded stock integrated label and stock integrated card offering is backed up by award winning customer service, sales, marketing and production teams. All stock integrated products can be priced quickly by the customer service team via phone, fax, mail, email or provide a PDF file per request. The Ward/Kraft customer service and sales teams have received special training in the new stock product offering.

About Ward/Kraft, Inc.
Ward/Kraft, Inc. is the long time industry innovator in integrated label and card solutions, providing competitive pricing for custom and stock integrated solutions. Ward/Kraft thrives on customer astonishment and offering the best quality and service in the industry. For over 35 years Ward/Kraft has provided distributors with award winning customer service and product offerings that include PEAK, IAPHC and other industry excellence awards.


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Gina Holt
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