Chicago (PRWEB) October 14, 2008
Acquity Group, a leading services firm that focuses on digital solutions, has announced the opening of a new Los Angeles office, which serves as the second location in California and sixth nationwide.
The Acquity Group expansion is a result of not only the company's growing business in L.A., particularly in the media and entertainment industries, but also because of the talented consultant pool in the area. Inc. Magazine likewise recently ranked L.A. the third fastest-growing city for business in the U.S.
Los Angeles will be an Acquity Group hub for interactive marketing services, and its main creative studio on the West Coast. With a strong pre-existing client base in L.A., the new office foresees no barriers to rapid growth, citing its competitive digital solutions and innovative strategies to be on the industry's leading edge.
Based on a spiraling demand for high-definition content, media companies are competing for the capabilities to deliver their content in a myriad of ways using cost-effective solutions. Andy Peebler, Acquity Group Senior Vice President responsible for Acquity Group's Western Region, says this makes Acquity Group the perfect partner because the company can handle bridging the complex technical environment, while preserving companies' brand in emerging digital channels.
"We've got a lot of experience delivering highly scalable eCommerce, content management and digital asset management solutions for every possible channel," says Peebler. "When you are a media company, how you manage your content and slice it up for distribution is an extremely complex challenge. It's not uncommon for our clients to present us with business challenges that represent entirely new ways of monetizing content. Our clients need seasoned experience to help architect new solutions."
Acquity Group has an extensive track record of working with media and entertainment companies such as Comcast Entertainment Group, Crown Media and Vivendi Games, which leverage a variety of Acquity Group solutions, including: Information Architecture, designing and building the technology infrastructure to support content delivery, and creative services.
The second California office, complementing the existing Irvine location, helps Acquity Group to better serve customer needs by providing integrated services to build and extend digital channels. Acquity Group recently received recognition by ranking seventh on the O.C. Business Journal's list of Top Area Management Consultants for its work at the Irvine office, as well as numerous other creative awards. Adam Willmouth, who will direct the L.A. office after his transfer from the Scottsdale office, likewise hopes to foster such growth in L.A.
"This is the heart of the country's media and entertainment industry," says Willmouth. "Acquity Group offers a diverse and talented group of consultants, so it's not all that surprising that we've had strong demand from local clients for our services. I'm excited to lead the front in not only satisfying their expectations, but far exceeding them."
About Acquity Group
Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group's innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today's leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. To define a unique perspective for your business, contact Acquity Group at http://www.acquitygroup.com.