Two people who have spent their careers on either side of the content equation, from delivery of information to brand building, will enlighten the ad:tech audience during a critical time for both the nation's consumption of content and our economy.
New York (PRWEB) October 13, 2008
As the nation heads to the polls to pick its next President on November 4th, CNN/U.S. President and Web video visionary Jonathan Klein will take the stage as the opening keynote speaker at the ad:tech New York 2008 digital media and marketing conference, delivering an opening keynote address that will discuss the future of the digital news industry and its effects on advertising and distribution. The 3-day conference, which runs November 4-6, explores the theme of "How Digital is Transforming ALL Media" and features an all-star roster of speakers and participants that includes Day 2 keynote Shelly Lazarus, chairman & CEO of Ogilvy Mather Worldwide.
Klein, who co-founded Web video provider The FeedRoom nearly a decade ago, will open the conference with a presentation on the 24/7 global news cycle and the blurring lines between professional and citizen journalism, as well as news and entertainment. On November 5th, Lazarus will examine the digital question from the standpoint of brand building and how to blend traditional pillars with modern execution. The two addresses will set the stage for another successful New York event, which last year drew a record 10,276 attendees.
"The presence of Jonathan Klein and Shelly Lazarus not only gives us star power, but provides perfect bookends to this year's discussion of digital's effect on all types of media," said Drew Ianni, chairman of programming for ad:tech North America. "Two people who have spent their careers on either side of the content equation, from delivery of information to brand building, will enlighten the ad:tech audience during a critical time for both the nation's consumption of content and our economy."
The keynotes will also precede a conference agenda that seeks answers to the questions dominating the advertising mindset and media. Interactive Advertising Bureau President and CEO Randall Rothenberg will once again moderate the annual "State of the Industry" keynote roundtable that follows Klein's address. In keeping with the political backdrop, the opening day of the conference will conclude with a keynote presentation by Samantha Skey of Alloy Media & Marketing entitled "Obama, Apple and Ice Cream - Building Brand Passion Among Millennials."
Beyond the keynotes, ad:tech New York brings together a host of dynamic and challenging panels and workshop sessions, including:
- The Future of Measurement - How Do We Define the New Media Currency?: For the first time, the established leaders in online measurement - ComScore, Nielsen, Quantcast and Hitwise - will debate the state of the industry and the quest for universal new media metrics or currency
- Beyond the Pre-Roll - The State of Online Video: One of new media's most prominent trends gets put under the spotlight. With online video advertising projected to reach $7.5 billion by 2012, executives from companies such as thePlatform and Starcom USA will share insights as to how to optimize creative production, development and resource allocation
- A Spade is Not a Spade - Analyzing the Exchange Marketplace: Vendor and agency representatives will attempt to break through the hyperbole and perhaps misconceptions about Exchanges to assess their true power and value, ranging from the opinions of buyers and sellers to the state of inventory
While the conference debates these questions, the 2-day exhibit hall, which is open November 3 and 4, will showcase more than 300 exhibitors - the largest exhibit hall for ad:tech New York to date. Exhibitors include Bruce Clay, Inc., comScore, Inc., DoubleClick, A Division of Google, eMarketer, Friendster, iMedia Communications, JiWire, Nielsen Online, PartnerWeekly, and ValueClick, Inc. A complete list of exhibitors can be found at http://www.ad-tech.com/ny/exhibitors-ny.asp.
Platinum Sponsors include: Casale Media; Yahoo!; Ybrant; Gold Sponsors include: ICMediaDirect.com; Plentyoffish.com; Silver Sponsors include: ABCSearch; Acxiom; Advertising.com; EDebitPay; First Mark Capital; Friendster; GenieKnows.com; TheUseful; Bronze Sponsors include: AdManage; Buddy Media; ChaCha; Clickbooth; Google; iContact; ion interactive; Leapfrog Online; MarketLeverage; NextWeb Media; Platrium; Reply.com; Rextopia; StrongMail; Terra Networks; Viral Marketing Media; Premier Media Partners include: Advertising Age; Fast Company; Forbes.com; iMedia Connection; MNI Digital; Revenue Magazine; Media Partners include: ADOTAS; BtoB Magazine; DIRECT Magazine; Digital Moses Confidential; DM News; eMarketer; eM+C Magazine; MarketingSherpa; Mobile Marketer Magazine; Personal Life Media; PR Web; Search Marketing Standard; SEMJ.org; SmartBrief; Target Marketing Magazine; WebmasterRadio; Website Magazine; Association Partners include: 212 NYC; MMA; NAA; The Internet Oldtimer's Foundation; OPA, Web Marketing Association; WOMMA.
Full information about the ad:tech New York conference and exposition can be found at http://www.ad-tech.com/ny/.
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.
About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.