FHA loans are critical in the current market conditions. Lenders and borrowers alike are both faced with tougher guidelines, lower qualifying ratios and declining home values. For lenders and brokers who are looking for a new avenue to generate business and close loans, the FHA Loan Adviser product is uniquely valuable.
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Los Angeles, CA (PRWEB) October 14, 2008
FHALoanAdviser.com, a consumer financial portal announced the introduction of FHA leads to its lender clients. The new product gives lenders access to Internet generated FHA consumer mortgage leads. The site was founded in response to the rapidly growing need for FHA mortgages in the current mortgage market conditions. The site also offers consumers free access to its nationwide listing of FHA Lenders.
FHA Loan Adviser leads are unlike other lead products on the
market today because it utilizes Internet search engine marketing to generate only FHA leads. Internet search engine marketing leads are unique. Unlike, other forms of advertising (television, cold calling, radio, direct mail, etc) Search Engine Marketing is the only form of advertising where the consumer is not experiencing an interruption in their daily lives. Instead consumers are truly initiating a request to find out more information about the FHA loan product offerings. The site attracts consumers who are seeking an FHA Loan for both purchase and refinance. Once the consumer has entered the site they will then have access to information about qualifying for an FHA loan, payment calculator and free access to a nationwide FHA lender directory. The consumer may also request to receive an FHA mortgage quote.
The FHA lender directory is available at no cost to qualified lenders. This is a valuable tool aiding both the lender with marketing and for the consumer in finding more information about a local FHA mortgage specialist.
Commenting on the new offering, Jeff Howe of FHALoanAdviser.com, "FHA loans are critical in the current market conditions. Lenders and borrowers alike are both faced with tougher guidelines, lower qualifying ratios and declining home values. For lenders and brokers who are looking for a new avenue to generate business and close loans, the FHA Loan Adviser product is uniquely valuable."
FHA loan programs are playing a crucial role in today's mortgage market. FHA loans have increased 125% since 2007, and the market share is expected to triple over the next three years.
Recently, the President signed into legislation a law that will allow FHA to continue providing mortgage assistance to struggling homeowners. Under the new program, certain borrowers will be eligible to refinance into an affordable FHA-insured Mortgage. FHA will insure up to $300 billion in new loans. The FHASecure program is on pace to help 500,000 families by the end of the year.
About FHA Loan Adviser:
FHA Loan Adviser is a leading consumer financial services portal that specializes in connecting top lenders and brokers to motivated FHA consumers. FHA Loan Adviser's leads generate the highest percentage close rates in the industry. To learn more visit http://www.fhaloandaviser.com.