Panopticon Offers New Business Model for Treemap and Heatmap Software

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New program allows customers and ISVs to implement Treemaps, Heatmaps and other data visualization technologies with no capital expenditure or long term commitments.

Our customers have responded very positively to our new business model. We know from 10 years of experience in the business intelligence market that once people use our software in their environment they see major value and ROI. The new offering makes our data visualization software more accessible to a wider range of clients and makes it easier for clients to expand their implementations.

Panopticon Software, the leading provider of Treemap and Heatmap data visualization software, today announced that it has adopted a new business model that will allow its customers to implement its products with no long term commitment. The new program provides customers with access to all of the firm's visual business intelligence technology, including its desktop and web-deployed enterprise products as well as its comprehensive SDK.

Panopticon's new business model is unique in the field of business intelligence software. Customers can install and use the products for an introductory period with no charge, and then continue based on a monthly license fee. The company's products are available for Java or Microsoft .Net environments.

Many customers and OEM partners have utilized the Panopticon Developer SDK to embed Treemaps, Heat Maps and other extremely useful visualizations into their own enterprise systems. The SDK is designed to make it easy to complete such implementations in a matter of days. The company's products are already very popular in a wide variety of applications, including telecommunications, financial services, manufacturing, and retail.

Willem De Geer, CEO of Panopticon, stated: "Our customers have responded very positively to our new business model. We know from 10 years of experience in the business intelligence market that once people use our software in their environment they see major value and ROI. The new offering makes our data visualization software more accessible to a wider range of clients and makes it easier for clients to expand their implementations."

About Panopticon:
Panopticon information visualization technology allows Independent Software Vendors (ISVs) and corporations to add monitoring and analysis functions to their applications. The company's Developer SDK allows programmers to embed Treemaps, Heat Maps (Heatmaps), and other effective business intelligence capabilities into enterprise applications. Panopticon also offers productized desktop and web-deployed applications that customers can deploy very quickly. People use Panopticon products in a wide variety of industries, including financial services, telecommunications, project management, packaged food, industrial manufacturing, and retail. Clients include Thomson Reuters, JP Morgan Chase, Advent Software, Deltek, and Arcelor Mittal. The company has offices in New York, London and Stockholm.

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Hugh Heinsohn
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