Destiny Entertainment Launches! Two Women Formerly in Front of the Camera Now Making Behind the Camera Magic

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After independent and successful award-winning careers both in front and behind the camera, writer/director Deborah Franco and producer, Kim Bradshaw have joined forces to launch Destiny Entertainment. With their new partnership, their goal is to create a new business model that will offer clients an efficient and equally creative approach to realizing their goals and maximizing their investment. Their collaboration provides a customized and streamlined approach to creating, developing and strategically distributing creative media campaigns to effectively reach the target audience(s). In a challenging and competitive environment, companies are now forced to find more creative methods to capture audience/consumer interest as well as grow their business. Franco and Bradshaw structured their company to offer an innovative approach that combines their comprehensive expertise, further distinguishing Destiny Entertainment.

After independent and successful award-winning careers both in front and behind the camera, writer/director Deborah Franco and producer, Kim Bradshaw have joined forces to launch Destiny Entertainment. With their new partnership, their goal is to create a new business model that will offer clients an efficient and equally creative approach to realizing their goals and maximizing their investment. Their collaboration provides a customized and streamlined approach to creating, developing and strategically distributing creative media campaigns to effectively reach the target audience(s). In a challenging and competitive environment, companies are now forced to find more creative methods to capture audience/consumer interest as well as grow their business. Franco and Bradshaw structured their company to offer an innovative approach that combines their comprehensive expertise, further distinguishing Destiny Entertainment.

Destiny Entertainment was conceived this summer when Franco was asked to create, write and direct the U.S. Naval Academy's new national campaign, "Fulfill Your Destiny". Franco tapped Bradshaw to produce the project and the two immediately realized their combined skill sets represented an original style and creative process.

Bradshaw says, "After 12 years of working in commercial and video production, I instantly recognized the value we had to offer by combining our talents. The process was streamlined and productive without all of the usual layers of people between the client and the creative. It was brilliant." As a result, Franco and Bradshaw did not miss a beat in founding Destiny Entertainment.

Destiny Entertainment plans to attract the best talent in Hollywood with their new and strategic approach. These dynamic partners intend on building a new culture of creative cross-platform branding campaigns. Having both been in front of the camera also allows them a unique perspective for both directing and producing a myriad of global talent. Franco and Bradshaw's sensibility as a team to tell a story, in a synergistic and compelling fashion has already generated much attention.

Writer/Director Deborah Franco had a successful career as a singer/songwriter and brings that extraordinary perspective to her writing and directing. Franco's first music video, a remake of "Ain't No Sunshine" (in both English and Spanish), earned her a "Best New Artist" award with both BET and Telemundo. Transitioning into producing, Franco says a serendipitous meeting with Tom Selleck changed her creative direction forever. "He encouraged me to write my first script after really liking an idea I had for a one-hour drama. He seemed to have a lot of faith in my ability to write my vision for the series." That first pilot script gained the attention of literary agents and within a few months Franco was asked to write and direct her first endeavor, the short film "Late Bloomer" starring Ricardo Chavira, from "Desperate Housewives" and Yennifer Behrens from "Day Without A Mexican." She also wrote a dance feature optioned by Debra Martin-Chase who has attached famed choreographer Fatima Robinson to direct.

In an industry where both woman and Latinos are sorely under-represented, Franco is passionate about authentically capturing the diverse American landscape as both a writer and director. Franco says "For me, it's all about telling compelling stories that resonate with a core audience, without losing valuable universal themes that broader audiences love and understand."

Franco credits Rich Frank, former president of Disney Studios, as an amazing source of encouragement and guidance since reading her first pilot script. Rich Frank lends his valuable support by stating, "Deborah represents one of the great new young female voices in the business and she shows that in both writing and directing."

Award winning Producer Kim Bradshaw began her Hollywood experience as a successful model but quickly was drawn to the business side of the industry. Rapidly rising to the top, Bradshaw found her niche in producing commercials for top LA and NY based production companies. In the last five years, Bradshaw's producing credits also include award winning music videos. She produced Beyonce's video "Irreplaceable" which won the 2007 BET Award for Video of the Year and nominated for Video of the Year at the VMAs. Bradshaw has also produced Rihanna's "We Ride, Snoop Dogg's "Boss's Life", Nelly Furtado's "Maneater" and many more.

Bradshaw's film credits include "National Lampoon's Favorite Deadly Sins", "Prison of Secrets" and "The Good Doctor". Kim also founded her own production company, Rella Inc. in 2004 which produced two spots for actor/director Rick Schroder. Kim Bradshaw is a member of Women in Film and serves as a mentor to many young female professionals trying to "get their break" in producing in the entertainment industry.

Franco and Bradshaw are excited to build a valuable team of creative minds at Destiny Entertainment and offer clients a new approach to tell their story. "One of our goals, says Franco, is to establish a model where efficiency and creativity are not mutually exclusive and the possibilities of what can be achieved through the power of the visual medium is pushed beyond conventional campaigns that don't effectively reach consumers who are flooded hourly with messages and images.

Bradshaw adds to this by saying, "Our philosophy is to provide clients with comprehensive cross-platform content creation, from concept development -to storyboards-production-direction-post-distribution-and multi platform application… all under one roof."

As a women-owned business, Destiny Entertainment is in the vast minority in Hollywood. Film, TV and all other media platforms have historically been male dominated industries. In 2007, only 15% of directors, writers, producers, editors and other crew positions in the top-grossing 250 films were filled by women. Out of the 13,500 members in the Directors Guild of America, only 25% are women. As a DGA member, Franco is even more rare, as Latino members of the Guild only represent 3%. According to the Center for the Study of Women in Television and Film, San Diego State University, women currently only make up 6% of Directors, 22% of Producers and only 10% of the writers in Hollywood.

"As women with very complimentary skill sets, we blend a cost effective approach with creative solutions in an economically challenged environment and rapidly changing entertainment industry, says Franco. Bradshaw adds, "It's exciting to partner with another female professional who shares my vision for the unique contribution women can make to this industry."

Destiny Entertainment officially opens its doors on October 15, 2008 in Los Angeles to the global community. For more information on Destiny Entertainment, go to http://www.destiny-entertainment.com or call 310.922.9753.

For all press inquiries regarding Destiny Entertainment, Deborah Franco, Kim Bradshaw and all DE Projects, please contact Diana Bianchini at Di Moda Public Relations, Diana @ dimodapr.com or 310.288.0077.

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DIANA BIANCHINI
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