Key to the Door for the Original Very Cute Bear

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Hallmark Cards has marked 21 years of its leading Forever Friends (also known as the very cute bears) brand with a special birthday party for staff and a PR campaign unveiling the formula for the perfect friendship.

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This birthday party was a great occasion to celebrate 21 years of what is one of the UK's most popular and long standing characters. We thought it was extremely fitting that our 21 year colleagues should be made guests of honour at the event - after all they have seen the Forever Friends bear right through the ages.

Guests of honour at the event at Hallmark's head office in Bradford were a number of employees who have worked for the company for a massive 21 years. The party also showcased Forever Friends artwork through the ages, displaying the changing faces and designs of the popular teddy bear. The celebrations helped raise £681 for Hallmark's nominated charity Help for Heroes.

Forever Friends' very own Friendship Expert, Jennifer Dixon, commented: "This birthday party was a great occasion to celebrate 21 years of what is one of the UK's most popular and long standing characters. We thought it was extremely fitting that our 21 year colleagues should be made guests of honour at the event - after all they have seen the Forever Friends bear right through the ages."

Hallmark began its 21 years of Forever Friends birthday celebrations with the launch of a new dedicated website, (foreverfriends.co.uk/) and a major PR campaign. The media relations campaign, which was carried out by Hallmark's retained agency Lucre, targeted national consumer print, broadcast and online media with the perfect friendship formula which was developed following research into the nation's attitude to friendship. The campaign also included expert comment from friendship expert, Jenni Trent Hughes.

For more information about Forever Friends or to send an ecards visit foreverfriends.co.uk/.
The new website proves it as it provides Forever Friends enthusiasts with everything they need to know about the loevable teddy bear, plus gift ideas, free mobile downloads, Free E Cards, free wallpapers, Fun and Games and the chance to enter unique competitions.

Press enquiries:
For more press information or images, please contact Louise, Tori or Gabby at Lucre T: 0113 243 1117 or email gaby @ lucrecommunications.com; tori @ lucrecommunications.com; louise @ lucrecommunications.com

Notes to Editor:
Hallmark
Established in the UK in 1958, Hallmark Cards is the UK's leading greeting card publisher. As well as greeting cards, Hallmark also produces related products such as wrapping paper, gift bags, social stationery, and gift products.

Jenni Trent Hughes
Jenni Trent Hughes is a life coach, relationships expert and agony aunt well known for her television appearances and writing.

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