We have been utilising Google Analytics as a tool to ensure we deliver highly-optimised campaigns that are built upon well-defined goals for a long time now, and becoming a GAAC makes all the effort worthwhile.
Dublin, Ireland (PRWEB) October 16, 2008
Interactive Return, a recognised leader in Online Marketing in Ireland, has been announced as an official Google Analytics Authorised Consultant. The qualification gives Interactive Return credibility in providing analysis and technical consulting and support for Google Analytics™. The company is only the second in Ireland to achieve such a qualification; and its consultants are excited about contributing to the growth of web analytics in Ireland.
Google Analytics is a free service offered by Google that allows for the generation of detailed data about the activity occurring on a website. Understanding the details of a user's experience to the site offers marketers, like Interactive Return, the ability to enhance the site for continuously improving site experience. Interactive Return can use the Google service to improve a website and therefore improve return on investment, increase conversions and profit gained straight from the site.
In addition to proving its Google Analytics expertise during the certification process, Interactive Return demonstrated its extensive background as search engine marketers with several Google AdWords™ Certified Professionals. Interactive Return is now both a Google Analytics Authorised Consultant and a Google AdWords Qualified Company, a certification the company has had for a number of years now.
With both certifications, Interactive Return has demonstrated its ability to integrate different channels of an online marketing campaign, and track site visitors from the time they search on a keyword to the time they leave the site.
"Being accepted into the Google Analytics Authorised Consultants program is really exciting for Interactive Return," said Aisling Blake, Operations Director at Interactive Return. "We have been utilising Google Analytics as a tool to ensure we deliver highly-optimised campaigns that are built upon well-defined goals for a long time now, and becoming a GAAC makes all the effort worthwhile."
Google, Google AdWords, and Google Analytics are trademarks of Google, Inc.
About Interactive Return
Interactive Return is an online marketing agency, founded in 1999 in Dublin, Ireland. The company is dedicated to helping its clients achieve their online business objectives. With close to ten years of expertise, Interactive Return specialises in search engine marketing (both pay-per-click and search engine optimisation), online public relations, social media marketing, web design and development, and website optimisation using analytics. The consultants of Interactive Return are thought-leaders in their field and employ some of the first Google AdWords certified professionals in Ireland. Interactive Return is also a Google Analytics Authorised Consultant.