Dallas, TX (PRWEB) October 16, 2008
Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for automobile dealers, has enhanced its Pricing Analysis System and Vehicle Marketing Systems with the addition of Kelley Blue Book Retail and Wholesale Values. Kelley Blue Book is a leading provider of vehicle information to consumers and the industry. Dealers across the country subscribing to Liquid Motor's services now have the ability to incorporate Kelley Blue Book Retail Values into their eBay Motors and CraigsList vehicle listings.
"Effective pricing and disposal decisions have proven to improve sales results and the financial performance of automobile dealers" said Michael Daseke, president of Liquid Motors. "We are excited to extend are existing partnership with Kelley Blue Book to give our dealers a competitive advantage in this challenging market."
This new edition to Liquid Motors Pricing Analysis system allows dealers to utilize the Blue Book Wholesale and Retail Values to effectively price inventory and make more informed vehicle pricing decisions when marketing and selling vehicles online.
"Recent Kelley Blue Book data shows that consumers have more trust in dealers that display Kelley Blue Book Values," said Mike Romano, Kelley Blue Book, senior vice president of dealer sales and strategy. "By providing consumers with the information they need, levels the playing field and allows both the consumer and the dealer to start negotiations on the same page."
With more than 80 percent of car buyers starting their search for their next vehicle on the Internet, dealers can build consumers trust and confidence, a critical component in converting online listing viewers into leads and eventually into sales.
About Liquid Motors:(http://www.liquidmotors.com)
Liquid Motors Inc., a Dallas, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create competitive advantage for automobile dealerships by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites through the implementation of strategic pricing analysis, search optimization and marketing, and compelling multimedia.
About Kelley Blue Book (http://www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, http://www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. Kbb.com is rated the No. 1 automotive information Web site among both new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.