Fearless Concepts Hires New Technical and Creative Directors

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Fearless Concepts, an award-winning web design and development shop based in New York City, has hired new Creative and Technical Directors to further their effectiveness in creating entertainment and information-intensive websites.

Fearless Concepts, the award-winning web design and development shop based in New York City, has appointed D. Archie Smart as the Director of Technology and Van Shea Sedita as the Creative Director. This announcement was made by company heads Chris Benjamin and Jason Zell to whom the new hires will report.

"Archie and Van will be essential to driving our team to new heights not only in terms of website creation but also towards developing our own high technology products and services," stated Mr. Benjamin. "Great design and efficient data handling go hand in hand. One without the other doesn't deliver the type of dynamic experiences an end-user expects today and that Fearless delivers to our clients."

"The addition of Archie and Van will no doubt enhance our ability to combine left and right brains of thought. We're excited by the prospects their expertise brings to Fearless," adds Mr. Zell.

Prior to joining the Fearless Concepts staff, Mr. Smart served as the Director of Technology at ID Society with clients that included Diageo, American Express, ABC, CondeNet and Nautica. Archie brings a diverse background of development and information management along with a keen sense of business and new technology.

Mr. Sedita previously served as the U.S. Creative Director at Cognito Americas where he lead the way in designing print campaigns and website design. Van also served as the Creative Director for Empress Media, and brings an artistic mentality and discipline needed for user-intuitive and visually appealing sites.

About Fearless Concepts
Fearless Concepts (http://www.fearlessconcepts.com) specializes in building and supporting entertainment-based websites and e-commerce solutions. Fearless Concepts counts among its clients such notable entertainment industry leaders as Universal Music Group, Island Def Jam Music Group, Blue Note Records, Ubisoft, Capitol Nashville Records, Perlier, Walt Disney Records, NBC Universal and Comedy Central. In addition to website creation and support, Fearless Concepts also provides widget development, user community integration, search engine optimization (SEO), interactive technical and marketing consulting, and website hosting. Formed in 2001, Fearless Concepts is privately owned.

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Adam Goldfarb
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