Listrak Hosts Exciting Webinar with Author and DMA Hall-of-Famer Herschell Gordon Lewis

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Leading email marketing service provider offers free online seminar entitled "The Impact of New Media on Effective Direct Response Copywriting"

Big Profits from Small Budget Advertising.

Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it is hosting a free webinar November 5 at 1:00 EST that will be lead by Herschell Gordon Lewis. Mr. Lewis is one of the best-known direct response writers and consultants in the United States and he has written 30 books, including "Effective Email Marketing", "On the Art of Writing Copy", and "Big Profits from Small Budget Advertising." Direct marketers will enjoy Mr. Lewis' hour-long seminar "The Impact of New Media on Effective Direct Response Copywriting" as it will give them tips on how to convey the right message to the right audience using the right forum, including email, social networking, blogs, webcasts, SMS, etc.

Words are our weapons. Too many copywriters inadvertently shoot themselves in the foot by misusing or misaiming their word-weapons. Listrak and Mr. Lewis will provide a short and dynamic refresher loaded with principles and examples marketing professionals can start using profitably that very afternoon.

Matt Elliott, Director of Client Services for Listrak, says, "We are pleased to offer our audience the opportunity to learn from Mr. Lewis as his experience and insight will give them actionable information that will make their marketing campaigns more effective across multiple channels. Participants will gain valuable knowledge and will have the chance to ask questions directly to Mr. Lewis. This opportunity shouldn't be missed."

Space is limited, so sign up today. To register, visit .

About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. It is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit


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