Media Budget "Bailout Package" for Travel Advertisers: Innovative Media and Marketing Companies Create No-Cash Advertising Program for Travel Industry

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Georgetown Inc. and The Poindexter Group have teamed up to offer creative marketing and outdoor media to travel industry businesses, without the out-lay of cash. In trade for empty seats on your plane, empty rooms in your hotel, or empty cabins in your cruise-line, Georgetown Inc. and The Poindexter Group can put together an entire media package to take help maintain or even grow your companies presence in a down economy.

Georgetown, Inc. a provider of outdoor media has teamed up with an award winning creative boutique to offer airlines, cruise lines, hotels and resorts a turnkey "BailOut Program" that converts empty seats, rooms and cabins into valuable advertising space.

Georgetown Inc. has been providing Out of Home Media to the travel industry for over 28 years. The Poindexter Group, a boutique ad firm specializing in the travel arena, will provide creative -- if needed -- as part of the Bailout Program.

This program is designed to offer needed budget relief for travel advertisers feeling the pinch of a weak economy. It allows them to maintain or add to their advertising efforts with absolutely no cash outlay. Even production and installation of well-located outdoor is part of the no-cash package.

In an economic downturn, increased advertising has been proven to enhance customer traffic. According to a 2002 study by the ARF, "The clear findings was that those with the highest ad spend at the beginning of any recessionary period were most likely to increase their share during the period."

Georgetown, Inc is equipped to provide travel advertisers with a comprehensive media program including billboards and transit advertising in exchange for inventory that might be going unused. Every flight that takes off with empty seats and every night a hotel room remains empty is lost revenue that could be transformed into powerful, much needed advertising.

For advertisers in need of creative assistance, The Poindexter Group offers a staff of seasoned professionals with extensive experience in the travel arena, including brands such as Singapore Airlines, Malaysia Airlines and American Airlines, Hilton, Renaissance, Sheraton and Ritz-Carlton hotels, Tahiti Tourist Board and Hawaii Visitors Bureau and much more.

For more information on this unique program, please contact: George Beaudet at Georgetown, Inc, 800-858-8973 or visit

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