Launches Social Networking Site for Baby Boomers

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New web site features live interactive video interviews and focuses on dreams, interests and careers of baby boomer generation. is a content-rich social networking site for people ages 45-65+ who are exploring or pursuing new ventures, adventures and interests. (, a content-rich social networking site for people ages 45-65+ who are exploring or pursuing new ventures, adventures and interests, launches today as an interactive online resource for the baby boomer generation. The new web site features content for boomers making or considering a life transition in the area of career, travel, lifestyle, volunteer work or other pursuits. also launches with a unique, interactive video feature in beta mode, Boomster Live!, allowing participants to see, hear, and interact live with experts and mentors in their topics of interest.

As a member, participants are able to:

  • Interact in an online community of baby boomers with similar interests and aspirations
  • Create their own profile page and designate which information is private or public on the site
  • Search the site for members and content related to their specific passions and areas of interest
  • Participate in focused discussion groups
  • Participate in scheduled, interactive video conferencing events with nationally-known authors, speakers, and experts through Boomster Live!
  • View video interviews with other baby boomers who have made life transitions and share why and how they did it
  • Access original, focused articles that address members' interests and needs
  • Invite their friends and colleagues to join the community was co-created by baby boomers Dr. Gail Ross and Steve Campus, a New York City-based entrepreneur. Dr. Ross, a Harvard University graduate who has worked as a psychologist for 25 years, birthed the idea of, along with Campus, after recognizing a void in the market.

"I noticed, over and over, that my diverse circle of baby boomer friends and colleagues were all talking about what they were going to do next, in terms of a 'second act' career, volunteer work, travel and pursuing other passions," said Ross. "Most boomer professionals are Internet users, and a growing number of them are participating in social networking sites. Our experience, however, tells us that baby boomers prefer to network, collaborate and socialize with like-minded people. allows them to do this."

There are 78 million baby boomers, almost three times the number of teenagers. According to Nielsen/NetRatings, a market research firm, the number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34. A recent Entertainment Trends in America study by the NPD Group also found that 41 percent of baby boomers have visited social networks, and 61 percent have been to sites with streaming or downloadable video. AARP reported in June, 2008 that 58 percent of online community members who are ages 50+ log in to their online community daily or several times a day, compared to 47 percent of members under age 20.

"It should come as no surprise that baby boomers, historically the change-agent generation, are taking online social networking to a new level," said Campus. "Through, boomers will not only participate in traditional online social networking, but also view and participate in live video interviews via Boomster Live!, a unique, free service to members and non-members."

Boomster Live! events are scheduled video interviews that allow participants to see, hear, and interact live with experts and mentors in their topics of interest. The first Boomster Live! event will take place on October 16, 2008, featuring Steve Greenberg, author of Gadget Nation: A Journey Through the Eccentric World of Innovation. A self-described "innovation insider," Greenberg appears regularly on national television programs and has profiled some of the best, and the most interesting, things ever invented. The session will feature his insights into trademarking, patents, entrepreneurship and similar topics.

Access to experts like Greenberg and other professionals was exactly what Ross and Campus envisioned when they conceived the idea for over a year ago. Boomster Live! events will feature experts, mentors and authors across a variety of areas, including food, wine, music, career transitions, volunteer work and other pursuits. To learn about other upcoming events, see the Boomster Live! schedule at

Founded specifically for people ages 45-65+, is a content-rich social networking site for baby boomers who are exploring and pursuing new ventures, adventures and interests. features content for those making or considering a life transition in regard to career, travel, lifestyle, volunteer work and other pursuits. Online events and networking components connect members with each other, as well as provide access to experts and professionals who can help members achieve their goals. For more information and a free membership to the site, visit

Media Contact:
Kelly Kirkendoll Shafer
Shafer Communications


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