"I Just Can't Get You Out of My Head"

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Catchy tunes from Berlitz earworms set to revolutionize language learning.

Ever listened to a tune that you couldn't get out of your head? Now, Berlitz has adopted this approach to language learning, introducing a new range of revolutionary audio packs entitled Berlitz Earworms Rapid. Some may call it brainwashing, but Berlitz Earworms takes the hard work out of learning.

It really is the first effective language course to get your toe tapping. Just sit back and relax to this mesmerizing Musical Brain Trainer (MBT) and, with minimum concentration, listeners will find that picking up new vocabulary and phrases is easier than ever before.

WHY IS IT SO EFFECTIVE?

Developed by language teaching experts at Earworms MBT, Berlitz Earworms is based on the science behind catchy songs that stick in the head: the music acts as a catalyst for the memorisation of words and anchors the new vocabulary deep in the long term memory.

Listening to melodious music puts users into a relaxed state of alertness, the 'Alpha state' the ideal condition for learning. The sound patterns of melodies, with rhythmic repetitions from a mesmeric male voice who speaks the English and a native speaker for the target language, 'worm' their way deep into the memory, permanently burning into the aural cortex -- an area of the brain from which words can instantly be recalled. In this way, the 200 essential words and phrases will literally be ringing in the ears, making the learning of a new language effortless and enjoyable.

The audio pack comes with a booklet that contains all the words and phrases spoken on the CD, plus the sounds of the word.

ITUNES BEST SELLER

Since its European launch in 2000, Earworms has seen incredible success both in terms of sales and customer satisfaction. The audio-books have routinely ranked #1 for downloads in the U.S., U.K. and Australia often outselling popular titles such as "The Da Vinci Code," and Rapid Spanish was named an iTunes Top 5 Non-Fiction Best-Seller in 2007, alongside "The Secret," "Stephen Colbert" and NPR's "This American Life."

Both the CD and booklet also contain a number of invaluable memory hooks. For example if you want to memorise the Greek term 'Excuse me!', phonetically written 'messee ohriteh', imagine saying 'Excuse me, I've got a messy oil heater' and you will easily remember it.

Compatible with iPod and MP3 devices, the audio packs are perfect for those on the move - whether travelling in the car, working out at the gym, or walking the dog. Berlitz Earworms comes in two volumes: Volume 1 is a survival kit of essential words and phrases for use when travelling abroad on a short business trip of vacation, while Volume 2 allows you to talk about yourself, past, present and future, express opinions, chat, and even flirt.

There are 10 languages to choose from including Arabic, Chinese Mandarin, French, German, Greek, Italian, Japanese, Portuguese, Russian and Spanish.

The new Berlitz Earworms audio books, priced $24.95 (USA) and £14.99
(UK) are available from bookshops and online at: http://www.earwormslearning.com

FOR REVIEW COPIES / PRESS ENQUIRIES: Email: andrew@earwormslearning.com

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Andrew Lodge