My Earth Too! Launches Online Store for Organic Products Affordable and Eco-Friendly Products Available at http://www.MyEarthToo.com

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My Earth Too!, the 100% organic, affordable product line that offers casual fashions, sleepwear and accessories at top national retailers, has just added an online store to its web site: http://www.myearthtoo.com. By making these eco-friendly products more accessible, My Earth Too! is working to spread the message of environmental stewardship.

My Earth Too!, the 100% organic, affordable product line that offers casual fashions, sleepwear and accessories at top national retailers, has just added an online store to its web site: http://www.myearthtoo.com. By making these eco-friendly products more accessible, My Earth Too! is working to spread the message of environmental stewardship.

Each product is imprinted with an Earth-friendly message. This practice goes beyond just words: a percentage of sales go toward supporting scholarships, preserving green spaces, and building learning centers through the Chuckie Goodnight Foundation for the Environment, a non-profit organization with a mission to teach children the importance of Earth stewardship and social ethics. Additionally, hangtags on all products feature an environmental giveaway to educate and remind the consumer to continue to make eco-friendly choices.

My Earth Too! offers casual apparel, sleepwear and accessories for women, girls and boys. The online store offers My Earth Too! men's, women's and children's tees, bandanas and hats made from 100% Certified Organic Cotton, along with canvas totes at prices ranging from $6-$18. In addition, visitors can purchase Chuckie Goodnight, a plush toy dog who loves the environment - he is the main character in the children's book, "Chuckie Goodnight: A Bedtime Story."

"The online store is a great new addition to the My Earth Too! website," said Cherie Ingraham, founder of My Earth Too LLC and Vice President of Merchandise and Design for Jaclyn Apparel. "A selection of our offerings will now be more accessible for everyone, and we look forward to adding more and more merchandise to our online store."

Retailing in stores between $22-$55, the My Earth Too! line brings organic products to the mainstream--the goal of all the My Earth Too! family of brands. My Earth Too! products can also be found at Beall's, Gottschalks, Peeble's, JC Penney and Kohl's stores. For more information visit http://www.myearthtoo.com.

About My Earth Too LLC
My Earth Too!, LLC is a unique line of 100% organic cotton apparel, intimates, accessories, bedding and layette. It is the result of both the experience and passion of its founder, Cherie Ingraham, whose 30 years of experience in the garment industry and love of the environment inspired the creation of the brand. Together with retailers, farmers and consumers, My Earth Too! and its family of brands - We the Earth and Earth and Me - are committed to becoming part of the solution for a healthier planet--and to providing excellent quality and value to consumers. A percentage of proceeds from the sale of My Earth Too! products go to the Chuckie Goodnight Foundation for the Environment, a non-profit organization dedicated to educating the children about Earth stewardship and social ethics. For more information on My Earth Too!, please visit http://www.myearthtoo.com.

Contact:
Jessica Lyon/Danielle Cyr
Co-Communications
860.658.5700
danielle @ cocommunications.com

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Danielle Cyr
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