Affinity4 Teams up with the American Red Cross for Victims of Hurricane Ike

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Affinity4 recently completed a special promotion on behalf of the American Red Cross, specifically targeted to help the victims of Hurricane Ike. For every sale of a core product, Affinity4 donated an extra $10 to the American Red Cross earmarked for its Hurricane Ike relief efforts. The company promoted the campaign through its call center, email and Internet marketing and raised an estimated $2,000.

Affinity4, one of the nation's leading affinity-based marketers specializing in helping charities, ministries and other non-profit organizations raise funds, has proven that its mission truly is aligned with that of the not-for-profits it serves. Recently, Affinity4 completed a special promotion on behalf of the American Red Cross, specifically targeted to help the victims of Hurricane Ike. For every sale of a core product such as long distance phone service, Internet, digital and wireless phone, Affinity4 donated an extra $10 to the American Red Cross earmarked for its Hurricane Ike relief efforts. To promote its special fundraising drive for Hurricane Ike victims, Affinity4 enlisted its call center agents, developed a blog, initiated an email message campaign, added a banner to its high traffic website - http://www.affinity4.com - and created a special Internet landing page described the campaign. As a result of its designated two-week drive, Affinity4 donated an estimated $2,000 in additional funds for the American Red Cross' Hurricane Ike Relief effort.

More about Affinity4
Affinity4 is an affinity-based marketing company whose mission is to help support its non-profits' goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and digital phone services, high speed Internet, as well as DIRECTV®, credit card and motorist assistance to the supporters of its international base of non-profits which includes charities, ministries, colleges and universities. With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding non-profit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $75 million to non-profits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: http://www.affinity4.com or call 1-800-684-4880.

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Brandy Grenier
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