Golden, CO (PRWEB) October 17, 2008
"What in the ____ is this?" was the first question asked by convenience store owners and distributors as they came across the unusual packaging of the Hardcore Energize Bullet (http://www.myspace.com/energizebullet), revealed at the annual National Association of Convenience Stores Show (NACS) in Chicago just last week.
At a show with its fair share of energy drinks and shots, the Energize Bullet from iSatori Technologies (http://www.isatoritech.com) certainly stood out, thanks to its innovative package, no-space merchandising, and traffic-stopping graphics--which elicited a racy joke or two. But it was received as the hottest new entrant, creating a new category in "energy mega shots," not just for its hot looks but also for its excellent taste and potent effects.
The show, held October 5-7, is the main NACS event where corner store, gas station, and convenience retailers and distributors are able to see, in one place, a huge variety of products available for sale in convenience stores. Everything from beer and smokes to coffee and jerky. There was also a fair share of energy products.
"It was amazing to see all the possible convenience store items in one place at the same time," Brandon Frickey, Brand Manager for the Energize Bullet (http://www.myspace.com/energizebullet) said. "But the consensus at NACS was, while there are literally hundreds of 'energy shots,' there is only one Energize Bullet...it's truly that unique and different from everything else there...and it's why consumers are grabbing them up two or three at a time."
Even with so many new additions, the Energize Bullet received a lot of attention. "The packaging alone is enough to stop people in their tracks to see what it's about," explained Stephen Adele, CEO of iSatori Technologies (http://www.isatoritech.com). "But once people found out about the 300 mg of sustained-release caffeine in our 2.9 oz vial that causes no jitters, they wanted to know more. That, combined with no sugars to eliminate the dreaded sugar crash had everyone we talked to wanting to try one...and place their orders on the spot."
With its unusual package that stands above the other energy shot competitors, the Hardcore Energize Bullet is creating a lot of buzz in the Convenience Store world. "And we're continuing to hear a whole lot more. With no jitters," laughingly concludes Frickey.
The all-new Hardcore Energize Bullet, a 2.9 oz sugar-free energy drink, is available at gyms, convenience stores, and now 7-Elevens nationwide. (Look for it at the drink cooler or on the counter. If it's not available, ask the Manager to order it.) To learn more about the new Hardcore Energize Bullet, visit http://www.isatoritech.com/bullet or call 1-866-688-7679 between the hours of 8:00 a.m. and 5:00 p.m. MST, Monday through Friday. Retailers interested in carrying the Hardcore Energize Bullet can contact Renee at iSatori at 303-215-9174, ext. 104.
About iSatori Technologies:
Based in Golden, Colorado, iSatori Technologies was founded in early 2002 by Stephen Adele to provide clinically tested nutritional products and is the only company dedicated to providing complete dietary and exercise solutions for building a better body and living a healthier, richer life. iSatori's life-enhancement and weight-loss supplements, such as Energize®, Lean System 7®, Curvelle™, MX-LS7™, Morph, and the Hardcore Energize Bullet are available in over 31,000 retail stores nationwide, including GNC and online at drugstore.com, as well in Canada, the United Kingdom, Australia, New Zealand, and Italy. iSatori recently received the industry's NBJ Gold Award for Growth in Small Companies category. For more information about iSatori and their scientifically proven products, visit their website at http://www.isatoritech.com, or call one of their fitness experts at 1-866-688-7679.