MRSI Introduces mrExpress(SM) Online Research Service - Research Results in 24 Hours at a Fraction of the Cost of Traditional Custom Research

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mrExpress is an online research service that provides quick, insightful answers at a fraction of the cost of traditional custom research for brand or ad awareness, incidence testing, usage or satisfaction, name/logo evaluation, and tracking research.

MRSI (Marketing Research Services Inc.), a leading provider of custom marketing research solutions, launches mrExpress(SM). This online research service provides answers to critical business questions in less than 24 hours at a fraction of the cost of traditional custom research.

With mrExpress, clients can ask up to 20 closed-end questions among a representative sample of 300 consumers. MRSI's proprietary Census Balancer® technique is used with mrExpress to produce demographically representative online samples based on age, gender, geography, race, ethnicity and education.

MRSI's president, Todd Earhart, states, "We understand that clients are faced with ever-tightening research budgets as well as the need for faster research results. mrExpress addresses those needs by providing a quick turnaround, low cost service that provides clients the insight necessary to make strategic business decisions. Yet we do this without sacrificing research quality. Not only do we have extensive online research experience, conducting over one million online surveys in the last few years, we also have an aggressive commitment to quality research and we ensure accurate, actionable results with high operational quality standards."

mrExpress can be used in applications including brand or ad awareness, incidence testing, usage or satisfaction, name/logo evaluation, and tracking research.

MRSI (Marketing Research Services Inc.) is member of the MVL Group of companies. The company is a full-service marketing research firm located in Cincinnati, Ohio. Since 1973, MRSI has been working with industry leaders to identify market opportunities that drive their businesses forward. MRSI specializes in product development, shopper insights, and Hispanic research solutions for consumer and business-to-business companies across a wide range of industries. MRSI assists clients in all phases of their research projects, from study design and data collection to analysis and reporting.

For more information on MRSI's mrExpress please visit http://www.mrsi.com/express.html.

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