AMS Gears Up for Conference-Wide IDEALYST Game

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IDEALYST®, the online ideation and brainstorming game from Applied Marketing Science, will be featured at the upcoming Innovation Immersion conference sponsored by the Institute for International Research. Conference attendees will have the opportunity to contribute ideas on "How to Improve the Innovation Immersion" experience and will be eligible for cash prizes, based on their individual point total.

IIR is always looking for ways to gain valuable feedback attendees about how to improve their overall conference experience. We're so excited for the IDEALYST game because it really allows attendees the unique opportunity to be involved and engaged in the creative process.

IDEALYST®, the online ideation and brainstorming game from Applied Marketing Science, will be featured at the Innovation Immersion conference sponsored by the Institute for International Research. The conference will take place from October 20-22 at the Wigwam Resort in Phoenix.

The brainstorming topic being posed to participants is how IIR can improve participants' experience at Innovation Immersion, encompassing the conference content, format, and location and venue. Applied Marketing Science is allocating $1,000 in prize money to be paid out to participants commensurate with each player's point total.

IDEALYST is Applied Marketing Science's online ideation and brainstorming tool, based on research conducted at MIT and Columbia University. IDEALYST moves the ideation process to the Web, and allows participants to build on one another's ideas for points, which can later be redeemed for cash prizes. Participants can revisit the game repeatedly to read, review, and contribute ideas, from wherever they have Internet access, whenever it's most convenient for them. IDEALYST harnesses the power of the Internet to brainstorm new products or services, identify process improvements, and generate ideas on virtually any topic of interest.

Said IIR conference producer Kelly Potanka, "IIR is always looking for ways to gain valuable feedback attendees about how to improve their overall conference experience. We're so excited for the IDEALYST game because it really allows attendees the unique opportunity to be involved and engaged in the creative process."

For more information about the Innovation Immersion conference, please visit http://www.iirusa.com/immersion. For more information about IDEALYST, please contact, Marina Gil-Santamaria, Principal Product Manager, at (781) 250-6313 or msantamaria(at)ams-inc.com.

About Applied Marketing Science

Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate "best practices" into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

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Michelle Harris
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