Search marketing campaigns have become increasingly complex and the largest advertisers are demanding professional technologies to effectively manage their spend
San Francisco, CA (PRWEB) October 15, 2008
Marin Software, provider of the leading enterprise-class paid search engine management application for advertisers and agencies, today announced that it was selected from more than 1,000 entries as the best search ad management application in the 2008 ClickZ Marketing Excellence Awards.
According to the ClickZ judges, "Ease of implementation and flexibility are key in today's fast paced search world, and Marin seems to excel in both areas. Often the software can be up and running in a day, and you aren't tied down to year-long contracts. The fact that 90 percent of those that trial the software end up using it speaks for itself. One of the strengths of this offering is for those companies that also want to keep control of their search expertise in house."
"Search marketing campaigns have become increasingly complex and the largest advertisers are demanding professional technologies to effectively manage their spend," said Marc Barach, chief marketing officer of Marin Software. "This is a pivotal time for the industry and we're pleased to see widespread adoption of our solution in the marketplace. It's an honor to be recognized by ClickZ for this award."
The ClickZ Marketing Excellence Awards recognize the technologies and companies that made a positive difference in the online marketing industry in 2008, moving the industry forward by providing brilliant examples of what can be accomplished.
About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Software's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving the financial performance of large-scale SEM campaigns. Marin offers pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Avenue A | Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com, and ZipRealty (Nasdaq: ZIPR). Marin is backed by Benchmark Capital and Amicus Capital.