Video Business Directory Challenges YouTube

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YouTube's premium video advertising fees begin at $50,000 for a 90-day advertising campaign. Hot Pluto, the new Video Business Directory, challenges Google and YouTube to offer a better value to advertisers than Hot Pluto can for $19.95 a month.

It's no secret that Google and YouTube have been struggling to monetize video advertising on YouTube over the past year or so. With the minimum entry point for advertisers at a staggering $50k for only a 3-month campaign, many companies seem reluctant to pay the fees citing other concerns regarding the possibility their ads may post next to questionable user-generated content. YouTubers are also complaining about the intrusive nature of the video ads.

Hot Pluto, a California based company with offices in Sydney Australia, is gearing up to be the World's 1st all-Video Business Directory and is offering companies as many as 3 Video Ad's with their complete business profile for $19.95 a month -- pennies on the dollar compared to YouTube and other online video advertising companies. In tough economical times, millions of smaller companies can now create a competitive advantage using the power of video but from a perspective unique to the industry. While most video advertising companies are selling impressions where video ads pop up on supposed content related sites, Hot Pluto is bringing advertisers and consumers together on one site to do business.

True Hot Pluto does not have the traffic and content that YouTube has but every company has a beginning. Still in the past 6 months of operation, Hot Pluto has managed to bring over 300 advertisers from all over the country to their Video Business Directory.

Hill, the CEO and Founder, claims Hot Pluto attracts advertisers largely because the site is completely non-intrusive, very affordable for all size companies, interactive and a complete solution giving advertisers a direct connection with consumers, multiple video ad uploads, online coupon creation tools and comprehensive web tracking statistics.

"YouTube can't offer their advertisers the value for their dollars that Hot Pluto can," Hill said.

Hot Pluto understands traffic and content are the keys to any successful website. They also believe giving advertisers as much value as you can for as little cost as possible is what will work in this major downturn in the U.S. economy. Advertisers that list on the directory now will get in cheap and stay in cheap--especially important to the millions of smaller companies who need to create and maintain a competitive advantage.

Will YouTube eventually have thousands of advertiser orders for their basic package? Most likely they will eventually find a way to make bigger brands who can afford it more comfortable with their ad placements -- but what about smaller companies with smaller budgets? Meanwhile, Hot Pluto's doors are open to provide low cost, non-intrusive video advertising solutions where advertisers will never worry about their Ads popping up to questionable user-generate content.

About Hot Pluto:
Hot Pluto is a Santa Clarita, CA based company that was created to provide low cost and non-intrusive video advertising solutions in the form of a worldwide Video Business Directory focusing on smaller companies but robust enough for any size company -- anywhere in the world.


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Brett Hill
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