Author's Social Media Experiment: Tear Apart Book, Hide Pages Across the Continent

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Author TL Hines has disassembled one complete copy of his newest novel, "The Unseen," and hidden the pages across the continent with the help of dozens of volunteers. Calling his Unseen Pages Project "part treasure hunt, part message-in-a-bottle," it's Hines's latest social networking experiment aimed at connecting with readers in unexpected ways.

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Montana author TL Hines is disassembling a single copy of his latest novel, a thriller called "The Unseen," and hiding all 383 pages across the United States and Canada, hoping to connect with potential readers in unexpected settings. Bookmarks attached to the pages invite people to visit the author's website,, and leave a comment before placing the pages elsewhere for other people to find.

"I was looking for a unique way to connect with readers," Hines says of the idea, which he's calling the Unseen Pages Project--so named because the book is called "The Unseen," and because the pages are being hidden in "unseen" places. Hines began his unique social media project by sending the individual pages to dozens of volunteers across the continent this week; those volunteers are putting the pages in coffee shops, libraries, airports, hair salons, hospital lobbies, and other areas.

Hines is offering a prize to encourage people to leave a comment, then hide the page for others to find: the page receiving the most comments on the web site wins free signed copies of the author's first two books, "Waking Lazarus" and "The Dead Whisper On," for every person who found it.

The Unseen Pages Project isn't Hines's first out-of-the-box effort to connect with fiction readers. In 2006, he invited people to sign up as Volunteer Book Publicists on his web site, and shared 10% of his first royalty statement with the 100 most active participants. For his second book, readers completing a puzzle at received a song written and recorded for the book by the band Pivitplex. Hines also names a character in each book after readers who are web site members, or who are fans on his Facebook page.

Such unique marketing tactics have earned coverage in trade publications such as "Publishers Weekly" and several online media outlets. "It's just a natural part of what I do," he says. "I'm kind of a geek about social media, social networks, and how technology is tying us together in new ways. Sure, I'm trying to sell a few copies of books, but more than that, I'm trying to create a community of fun and excitement for readers--and for myself."

About T.L. Hines
TL Hines writes "Noir Bizarre" stories, mixing mysteries with oddities in books such as "Waking Lazarus," "The Dead Whisper On," and "The Unseen." His work has won recognitions ranging from the Maryland Writers Association novel contest to Library Journal's "25 Best Genre Fiction Books of the Year" award.
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About "The Unseen"
Religious Fiction/Christian Fiction: Suspense
Cloth Hardcover: $22.99
Thomas Nelson Publishers
ISBN: 1595544526 / 9781595544520
Available at your local bookstore or favorite online retailer.

Lucas Freund is an urban explorer who has stumbled into an underground society with a chilling mission. Everyone can be watched. No one is safe. And the most terrifying secrets of all remain unseen.

"Hines's dialogue is darkly funny as he explores the depths of the human desire for of breathless suspense that's a little off-center will enjoy this." -- Publishers Weekly

Media Contacts
T.L. Hines
406-698-7485 or

Katie Schroder, Fiction Publicist
Thomas Nelson Publishers
615-902-2704 or

Jeane Wynn
Wynn-Wynn Media
918-283-1834 or


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