New Weight Loss Book: When You Know What to Do, But Just Can't Seem to Do It

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New weight loss book announced based on the author's experience in losing fifty pounds. Provides a 7-step formula for both weight loss and maintenance of loss.

Having read Fearless Weight Loss from my perspective as a physician, I am encouraged by Sanford's grasp of the fundamental reason most diets fail ... they are not accompanied by lasting life-style changes. Fearless Weight Loss is a useful adjunct to any well-balanced dietary regimen.

Sanford Associates announces a new book, Fearless Weight Loss, that helps people win the weight loss game by showing what it takes to get serious about shedding unwanted pounds and keeping them off.

Based on the author's own experience in losing over 50 pounds, this book provides information about how to motivate yourself, how to use powerful catalysts for action and ways to create potent strategies for maintaining self-control.

The author, Mark Sanford, Ph.D., has been a lifelong student of applied self discipline and an expert on overcoming inner blocks that prevent achievement of personal goals. See, for example, his book Fearless Cold Calling.

Fearless Weight Loss is NOT about radical calorie counting, another impossible diet plan, expensive weight-loss pills or oppressive exercise regimes.

A seven-step formula is provided based on the author's experience for both losing weight and keeping it off.

While studies show that 90% of those who lose regain after a short period, it does not have to be this way with proper tools and support. A review of research findings contained in this book provides encouragement for those who struggle with self control and need to learn what works, and what doesn't in weight loss.

What Others are Saying About Fearless Weight Loss:

Using Mark's strategies, I have lost ten pounds in five weeks, and the weight has stayed off. -- Lewis Lubin, M.A., Berkeley, California

"Dr. Sanford does a beautiful job of describing the ups and downs of weight loss. He doesn't sugar coat the difficulty of losing weight and keeping it off, and he gives the straight scoop with research statistics to back it up. I loved the clear outlining of daily interventions and tips to stay on track: weighing yourself, journaling, keeping track, developing habits of daily monitoring." -- Meg Fields Psy.D./R.N.

"Having read Fearless Weight Loss from my perspective as a physician, I am encouraged by Sanford's grasp of the fundamental reason most diets fail ... they are not accompanied by lasting life-style changes. Fearless Weight Loss is a useful adjunct to any well-balanced dietary regimen." -- Richard Klussman M.D.

"Fearless Weight Loss is a state-of the-art cognitive-behavioral guide for self help and self care. Inspirational and practical, it is a catalyst for action and change." -- Dr. Marlon Giggs, Psychotherapist, Glen Ridge, NJ.

"This book is inspirational, revealing, heartbreaking and informative all wrapped together." -- Peggy Tanous, Galt, CA

For additional information on the news that is the subject of this release (or for a sample copy of Fearless Weight Loss), contact Mark Sanford or visit http://www.fearlessweightloss.net . The book is available at the web site or at Amazon.com.

About Sanford Associates
Sanford Associates is a 12-year-old company specializing in coaching and consulting for individuals who wish to optimize achievement of individual goals in both business and personal life.

Contact:
Mark Sanford, President, Sanford Associates
Sanford Associates
925-253-0646
http://www.fearlessweightloss.net

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