Parent Care Website Helping Caregivers Protect Elderly Parents From Economic Storm

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The surge of economic turmoil has brought into stark focus the tenuous plight of the elderly and made clear that caregivers must act now to stem the tide and plan for the future. Parent Care will meet caregivers half way by reducing subscription rates by 50 percent.

As daily headlines report wild swings in the stock market, opine on the likelihood of recession and predict poor holiday sales, a quiet and more subtle storm has been endangering senior citizens for months. Immediate action is required by caregivers to prevent seniors from being overwhelmed.

Rippling along like the innocuous waves of a tsunami before they strike land, multiple harbingers of impending crises have stalked seniors. Many have encountered the so-called doughnut hole in Medicare coverage which forces them to pay out of pocket for prescriptions. Lacking funds, millions have elected to do without medications until January when coverage begins again. Worse, many retirees are being required to pay for benefits from previous employers with some completely losing coverage. With food costs soaring, meal programs have reduced portions, even dropped seniors from their eligibility rolls and lost volunteers willing to deliver due to high gasoline costs. Projected increases in fuel oil and natural gas costs promise to force even more near-term tradeoffs. For many, the tradeoffs will come in the form of doing without things to save money like using less light or delaying home maintenance increasing the possibility of illness or debilitating falls.

The convergence of these factors has caused many caregivers to recognize that their aging parents are at a tipping point. "Caregivers have recognized that they need to act now to assist their parents," stated Parent Care CEO Bill Gillis. "We plan to help them to identify local resources to address immediate needs and to plan ahead for their parents' care."

The firm is launching a series of efforts to become what Gillis terms "a caregiver's best friend" by saving them time, money and worry. This includes relevant monthly feature articles by experts who will respond to caregivers' questions via email. An article by Linda Schlenker, an occupational therapist and expert in preventing slips and falls, is being featured in October. Experts in elderly lighting, elder eye care, Medicare and health care will be featured in coming months with each specialist being available directly to assist caregivers to answer specific questions. To insure that it can assist as many caregivers as possible, the company is reducing it's annual subscription rate of $39.95 by 50 percent until November 15th. To obtain the discount, caregivers must enter the word "assist" as the promotion code on the online subscription form.

The Parent Care website provides detailed reports on each county in the US that include links to the services caregivers need. Subscribers indicate the report they need by inputting their parents' Zip Code. Each ten to twelve page report is tailored to parents' needs and can be downloaded to serve as a powerful PC desktop eldercare resource. The firm's network of experts also provide answers to questions within their respective fields of expertise. The network includes doctors, lawyers, gerontologists, pharmacists, elder abuse, senior relocation, fall prevention and aging-in-place specialists. These services are complemented by an array features including safety checklists, daily tips, news, videos and book reviews.

About Parent Care, Inc
Parent Care is the leading information source for the country's eight million long distance (live over an hour away) eldercare providers and their employers. The firm was recently designated as an Adobe Customer Success Story for its use of Adobe software to serve the eldercare market. Parent Care, The Parent Care Report and The Parent Care Channel are registered trademarks of the firm. Adobe is the registered trademark of Adobe, Inc.


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