Shootsac to Unveil New Highly Anticipated Fabric Covers at PDN PhotoPlus Expo in New York City: October 23-25, 2008

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Shootsac (http://www.shootsac.com), the first wearable lens bag designed as a stylish, versatile and practical accessory for both amateur and professional photographers, proudly announces the debut of its NEW FALL COLLECTION. These designer-inspired fabric covers instantly transform the look and feel of the basic black Shootsac as well as the hard working, gear-toting photographers who enjoy them.

Shootsac (http://www.shootsac.com), the first wearable lens bag designed as a stylish, versatile and practical accessory for both amateur and professional photographers, proudly announces the debut of its NEW FALL COLLECTION. These designer-inspired fabric covers instantly transform the look and feel of the basic black Shootsac as well as the hard working, gear-toting photographerswho enjoy them. The Fall Collection will make its public debut at the PDN PhotoPlus Expo (http://www.photoplusexpo.com) in New York City, to be held at Booth 2048 in the Jacob Javits Convention Center, from October 23-25, 2008. The NEW FALL COLLECTION includes: Regal, Lively, Hot, Nomad, Daredevil, Stylin', and Effervescent. These bold new colors and patterns successfully marry the hottest fall runway trends with the demands of professional studio and location shooters and style-conscious amateur photographers.

"PDN PhotoPlus is an excellent forum for us to launch our new FALL COLLECTION. New York is a city known for high fashion, top photographers and inspired images. PhotoPlus allows us to literally set up a high-end retail boutique and bring the concept of personalized style, self expression and shopping to the fashion-starved photography marketplace," says Keats Elliott, Cofounder of Shootsac. "If you agree that Black is the new Boring then I encourage you to visit our booth to experience how the Shootsac lens bag truly can change the way you shoot and transform the way you look while you do it."

Stylish Practicality: The Shootsac Philosophy
Shootsac's critical and commercial success rests with its union between style and utility. "Our products are the ideal combination of pro level function and image enhancing style. Shootsac enables photographers to wear the lenses they need to create beautiful images without looking like the stereotypical vest wearing photographer. Gear that works doesn't have to be ugly. This approach is at the heart of our business philosophy," declares Elliott.

About Shootsac
Based in Southern California, Shootsac is the creation of famed wedding and lifestyle artist photographer Jessica Claire and entrepreneur Keats Elliott. A long overdue solution to the ubiquitous "ugly photo vest" dilemma, Shootsac is a high-quality, high-fashion product designed in the United States. A handsome, handsfree, comfortable lens carrying assistant, Shootsac is the ideal accessory for any lens changing shooter.

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Lewis Fein
Shootsac
310 472-0520
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