Customers Have More Power to Choose and Be Chosen Says Social Media Expert Due to Speak at New 'Marketing Through Social Media' Seminar Stream Launched at Information Management Solutions Exhibition - IMS 2008

"There is no doubt that the consumer has more power than ever before to choose and be chosen. Businesses which lack experience in this area ought to catch up......and quickly!" says Mel Carson, adCenter Community Manager, Microsoft Advertising, when recently asked to comment on his seminar session at IMS 2008. IMS is a major exhibition for marketing professionals wanting to drive business performance through effective use of technologies for Web 2.0, Search Solutions and Web Content Management, taking place at Olympia Grand Hall, London UK, 2 - 4 December 2008.

London, UK (PRWEB) October 18, 2008 -- Mel is one of the leading authorities speaking during this new free seminar stream focused specifically on 'Marketing Through Social Media'. The sessions, held throughout the first two days of IMS 2008, 2 and 3 December, will cover hot topics such as 'Online Reputation Management', 'Using Social Media to Drive Web Traffic and Raise Company Exposure', 'How to Plan a Social Media Strategy' and 'Effectively Measuring ROI on Social Media Marketing'. Seminar highlights include Michael Nutley's presentation on 'Social Media: The Story so far and Beyond the Hype', Ben Bose, Head of Research, i-Crossing, 'Change, Conversation and Channel 4: How to Measure Engagement' and Gi Fernando, CEO of Techlightenment speaking on 'Social Insight: What your Customers are Telling You'.

Commenting further on his session called 'Helping Advertisers Help Themselves Through Blogs and Social Media', Mel Carson continues, "The balance between traditional media and these new techniques has yet to be struck. Never before has there been such a fabulous opportunity to engage in real time with consumers and understand how they're feeling about your product or service. Social Media is not just about marketing out to your customers. It's about gathering data in from them which can help improve your offering and increase overall satisfaction. Blogs, forums and other kinds of online social interaction can greatly enhance your brand and product perception in whatever market you're in. Microsoft has a long history of online communication and outreach via many different and emerging channels. We'll be showing how simple it is to get the ball rolling and start growing your web presence through some very easy social steps."

There is no doubt that the consumer has more power than ever before to choose and be chosen. Businesses which lack experience in this area ought to catch up......and quickly!

MARKETING THROUGH SOCIAL MEDIA - Seminar Stream Topic Summary
   Online reputation management
   Harnessing the power of customers online
   Monitoring and analysis of social media
   Effectively measuring ROI
   The dark side of social media
   Viral marketing - how to plan a social media strategy
   Using social media to drive web traffic and raise company exposure
   Social media optimisation
   How to use social media effectively to engage with clients
   Social media for political parties and governmental institutions
   How to measure engagement
   Social insight: what your customers are telling you

IMS's Free Seminar Programme will offer visitors the opportunity to acquire new skills and stay up to date with the latest industry developments. The 110 free show floor seminars are run by independent industry specialists, practitioners and leading suppliers. The 2008 seminar programme has been designed to help show visitors how to navigate the minefield of new and emerging technologies and pressing industry issues and trends. The topics encompass - Content Management, Enterprise Search Solutions, Web 2.0, Global Business Information, STM Information, Libraries & eBooks, ePublishing Solutions and Marketing Through Social Media. Details of the Marketing Through Social Media stream along with information on the whole programme can be viewed at http://www.ims-show.co.uk/seminartopics

Notes to Editors:

For further information and high-resolution images please contact:
April Whitehead Communications
April Whitehead - 44 (0) 1344 620408
Or

For comprehensive event and industry information and free downloads of conference podcasts, guru interviews, case studies and white papers visit: www.online-information.co.uk
Information Management Solutions at www.ims-show.co.uk
Join the Online Information Conference LinkedIn Group >>>
The offical blog and flickr tag for the conference is OnlineInfo2008

About The Organisers
Incisive Media is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China.

The company's activities are currently built around ten core industry sectors - mortgages; marketing; professional information; retail investment; capital markets; risk management; professional services; private equity; IT and photography. Information is provided via a wide range of channels - in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Media's Information Portfolio includes the Online Information conference and exhibition, the Library Information Show, and Information World Review magazine and website. The portfolio forms part of Incisive Media's Interactive Marketing Division, which includes the leading websites Search Engine Watch and the ClickZ Network and their associated events series including Search Engine Strategies.
www.incisive-events.com

Issued on behalf of: Incisive Media

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