Wonderland Models Launch New Online Store

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One of the UK's largest and oldest, independent model and hobby shops, Wonderland Models, is embracing technology and reaching out to a new generation of customers with the launch of its latest online store.

It was essential that the new site remained true to the company's reputation of quality, heritage and value for money. Developing the new site was the natural progression in growing our business, and it is extremely reassuring to know that, thanks to Occupancy Marketing, our new site will be easily found and accessible to new and existing customers

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The number one model and hobby specialist in Scotland, Wonderland Models' new site, will allow customers to browse and purchase thousands of products online, ranging from Hornby Trains, Scalexric sets and Meccano sets to dolls houses, diecast models, radio control cars, helicopters and planes and plastic and wooden model kits.

As well as improving aesthetics and simplifying customer navigation, one of the key aims in the website development was to increase Wonderlandmodels.com's online presence. Specified by internet marketing specialist, Occupancy Marketing, a comprehensive and tailored-made online marketing strategy will focus on increasing online visibility, attracting new customers and generating sales from the new online store.

Working with Wonderland Models' web developer, Mercurytide, Occupancy Marketing's structured online marketing programme will focus on key areas including, organic search engine optimisation, website analytics and utilising online services such as Google Shopping, to maximise the new online stores' web presence. Preparation of the website for the busy Christmas period to drive sales through e-commerce shopping, will also be a core objective.

Iain Reid, Director of Wonderland Models commented: "It was essential that the new site remained true to the company's reputation of quality, heritage and value for money. Developing the new site was the natural progression in growing our business, and it is extremely reassuring to know that, thanks to Occupancy Marketing, our new site will be easily found and accessible to new and existing customers".

Mark Forrester, Managing Director of Occupancy Marketing commented: "The original Wonderland Models store has been an Edinburgh institution and a favourite with children and model enthusiasts alike for over thirty years. As leisure and hospitality specialists, Occupancy Marketing has the experience and knowledge to ensure maximum exposure for the new e-store. It will be a pleasure to bring Wonderlandmodels.com to a wider audience.

Founded in 1972 by Peter Barton, and still run as a family business, Wonderland Models is one of the largest stockists of model and hobby products in the world. The new site will give visitors the chance to browse the full extensive stock catalogue before ordering items securely online as well as providing details on special offers and promotions available in-store. Customers will also be able to leave reviews of products purchased, generating a community feel to the new site.

Occupancy Marketing is recognised as a market leader in providing internet-marketing support for businesses within the leisure and hospitality sector. Working for approximately 45 clients from government agencies to quality independent hotels, the company manages online marketing for over 120 websites, with over 28 million visitors per year.

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Iain Reid
Wonderland Models
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