eFlyer Asia Debuts to Overwhelming Success Global Traveler's Second e-newsletter Doubles its Subscription Base in Less than Two Months

Share Article

Global Traveler's eFlyer Asia continues to see tremendous growth and success weeks after its debut.

Global Traveler, the only U.S.-based magazine dedicated to the business and luxury traveler, parlayed the success of their U.S. e-newsletter into the Asian marketplace. eFlyer Asia launched Sept. 1 with a subscription base of 5,000 opted-in emails. Since its debut issue seven weeks ago, the subscription base has doubled to 10,000 opted-in subscribers.

Global Traveler recognized an untapped market in the Asia Pacific region, noting that there was no electronic weekly newsletter dedicated to the frequent traveler. eFlyer Asia focuses its editorial on important news, deals and reviews.

"With only a few print publications in existence in this region dedicated to this niche, many needs of the readers were not being fulfilled," said Francis X. Gallagher, publisher and CEO. "These are frequent business travelers, consistently on the go, who need quick, useful information delivered to them on a regular basis and at the ready right there on the computer. The success of eFlyer Asia speaks for itself. Once again, Global Traveler has given the niche what they need and what they want."

The readers of eFlyer Asia are between the ages of 40 and 60, with an average income of $200,000 per year. The predominantly male audience takes 12 long-haul trips per year and 14 short-haul trips. With 60 percent of the readers flying business class and 75 percent staying at 5-star hotels, the newsletter focuses on the upscale Asian Pacific travel world.

The overwhelming success and positive response to eFlyer Asia is reminiscent of the success seen with eFlyer .U.S. Since its debut five years ago, the U.S. version has grown to include 50,000+ subscribers.

aFlyer Asia is written and edited by Joyce Woo, a Hong Kong-based journalist. Any public relations professionals interested in submitting information for the newsletter can email Woo at joyce.woo@globaltravellerasia.com.

For more information on eFlyer Asia, please visit the Web site at http://www.globaltravellerusasia.com/eflyer. For more information on eFlyer U.S., please visit the Web site at http://www.globaltravelerusa.com/eflyer. Interested parties can send information for the U.S. edition to Kimberly Krol, kim@globaltravelerusa.com.

About eFlyer Asia
The electronic newsletter launched Sept. 1, 2008. Serving as the weekly news update for http://www.globaltravellerasia.com, it provides readers with need-to-know, up-to-date information regarding the Asian Pacific travel industry. eFlyer Asia's subscriber base of 10,000 is comprised of readers from the following areas: Bangkok, Beijing, Chang Mai, Hanoi, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, New Zealand, Osaka, Singapore, Seoul, Shanghai, Sydney, Melbourne, Tokyo and other locations throughout Asia and the Pacific region.

About Global Traveler
A business travel publication that takes into account the sophisticated lifestyle interests of today's executive travelers, Global Traveler is the publication of choice among seasoned business travelers. Global Traveler is the only ABC-audited American magazine for the international business traveler, with an ABC paid circulation of 100,000+. The magazine is also the only ABC-audited magazine independently measured by MediaMark Research (MRI). No other monthly magazine in its category boasts a higher audited circulation or page count. Ninety percent of its readership has average household income in excess of $100,000; 96 percent attended or graduated from college and 98 percent of its readers are either top management or professionals.

About FXExpress Publications
FXExpress Publications, Inc., based in Yardley, Pa., is a privately-held company that publishes Global Traveler magazine, eFlyer, a weekly electronic travel newsletter sent to subscribers and accessible online at http://www.globaltravelerusa.com/eflyer and eFlyer-Asia, http://www.globaltravellerasia.com/eflyer. The company also operates the Web sites http://www.globaltravelerusa.com, http://www.globaltravellerasia.com and blog.globaltravelerusa.com. The company also produces several annuals including the Class Act Book, Global City Guidebook, Luxury Book and custom publishing for various entities.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kimberly Krol
Visit website