Make Cyberspace Handshakes Work: How to Build Your Business Through Social Networking and Web 2.0

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eCommerce Expert Valerie Jones To Deliver Keynote Speech On Social Networking For Business at Event for Canadian Association for Professional Speakers

For business owners the world over, the opportunities for online networking appear to be sprouting up faster than mushrooms in a dark room.

With so many options available, it's hard to keep up with the latest cyberspace social tools, let alone understand how to effectively use them to engage with clients, customers, suppliers, and vendors. Building business through social networking and Web 2.0 is the theme for the keynote speech to be delivered at this month's training event for Canadian Association of Professional Speakers (CAPS) on November 10, in Toronto.

Cate Gibson, marketing chair of CAPS, is pleased to bring expert speaker Valerie Jones, eCommerce general manager of Grand and Toy Empower, to the stage to deliver the keynote speech. "We had a lot of feedback from members and the community who wanted the straight goods on social business networking," says Gibson. "Many people are unsure what the term really means, let alone how it can apply to their business. Valerie, with her valuable in-the-trenches exposure to the phenomenon, is the perfect voice to deliver the story."

Valerie Jones has nearly 20 years experience in developing Internet strategies with such technology-driven companies such as Clearnet Inc. (Telus), Fujitsu Consulting, Air Miles and Bell Canada, and now, Grand and Toy.

As Jones points out, "Social networking certainly deserves the buzz it's getting these days. But especially for many of today's "stretched-everywhere" business owners, questions abound: how to use online networks like Facebook, MySpace and LinkedIn to engage customers and monetize my business? How do I find the time to blog? How do I keep up with the technology? Success stories abound. But first you have to understand the social online landscape and then the tactics to get ahead."

To pre-register, and for information on the event, visit

About CAPS
The Canadian Association for Professional Speakers (CAPS) represents some 500 professional trainers, facilitators and keynoters from coast to coast. The Toronto chapter, provides monthly programming that focuses on four professional competencies: Expertise, Eloquence, Enterprise and Ethics. The organization helps members hone their skills at securing more business and in delivering their expertise.


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Cate Gibson
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