Rasmussen Reports and Predictify Launch Rasmussen Reports Prediction Center

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New Partnership Provides Crowd-Sourced Data on Politics, Business and Lifestyle Indicators and as a Complement to Traditional Polling Data

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We're excited to work with Rasmussen Reports to provide a new way to engage consumers and a new data source

Predictify, an online prediction community based on the wisdom of crowds, today announced the launch of the Rasmussen Reports Prediction Center in partnership with Rasmussen Reports. Rasmussen Reports is widely recognized by policymakers and decision leaders as the source for the nation's most accurate opinion polling information on subjects ranging from economic confidence to Presidential politics.

The Rasmussen Reports Prediction Center will add a new dimension of interactivity and crowd-sourced data to Rasmussen Reports. Prediction center participants can research, predict, and discuss key developments and indicators in the politics, business, and lifestyle sectors, including Rasmussen Reports opinion polls. Participants are scored and ranked based on their accuracy of their predictions, building a reputation for expertise over time. Predictify then aggregates those predictions into meaningful forecasts, generating unique, crowd-sourced data.

"This partnership gives us a way to engage our user base and gather forward-looking information on a variety of topics," said Scott Rasmussen of Rasmussen Reports. "It's an innovative and powerful complement to our other research methods."

The Rasmussen Reports Prediction Center represents Predictify's latest deployment of its partner platform offering, which enables websites to create their own co-branded prediction centers with their own look and feel but with the analytic brawn of the Predictify technology. On each question, the collective prediction of hundreds or thousands of predictors can be filtered by demographic attributes and past predictive accuracy to identify meaningful differences between user groups -- for example men vs. women, Democrats vs. Republicans, or new users vs. those who have been especially accurate in the past.

"We're excited to work with Rasmussen Reports to provide a new way to engage consumers and a new data source," said Parker Barrile, co-founder and CEO of Predictify. "Our platform combines the simplicity of a survey with the power of a prediction market, making it fun for our users and useful for businesses."

Predictify's platform is ready for immediate deployment and can be customized for virtually any website or blog for free. For more information, visit Predictify at http://www.predictify.com/aboutus.aspx.

About Predictify
Predictify is a community-based prediction platform that makes predicting real-world events easy and fun. Users can research, discuss and predict the future, build a reputation based on their accuracy, and even get paid real money when they're right. Marketers can create awareness, engage consumers, and gather data by posting promotional questions about a product or service. Since its launch in October 2007, Predictify has partnered with The Washington Post, The New York Times, the San Francisco Chronicle, Freakonomics, Mashable, and ReadWriteWeb. Predictify can be found at http://www.predictify.com.

About Rasmussen Reports
Rasmussen Reports is an electronic media company specializing in the collection, publication, and distribution of public opinion polling information. RasmussenReports.com is widely acclaimed as the Internet publishing premier source for the nation's most accurate opinion polling information on subjects ranging from economic confidence to Presidential politics, based on interviews with Americans occurring every night of every week. Rasmussen Reports is a first resort for policymakers and decision leaders.

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Tiffany Curci
Voce Communications
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