South Windsor, CT (PRWEB) October 19, 2008
Aerodyne Alloys, an annual supporter of The Lee Denim day to find a cure for breast cancer took a unique twist this year. The company's President, Greg Chase extended it's fund raising effort to include it's customer base. "It seemed a logical and natural idea to extend our charitable spirit on Lee Denim Day to our customer base," said Chase.
To make the giving process simple Aerodyne Alloys configured an approach that worked with the natural flow of business. "Our customers are constantly ordering alloys. The idea was to focus on orders received in October and donate 1% of those revenues to Lee Denim Day and do so in our customers' names, not ours" added Chase.
The approach was to make it easy to participate in an important cause. They referred to the fund raising idea as "Alloy Aid."
Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure®. In 12 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible. It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked an idea and led to the creation of Lee National Denim Day, which has become one of the largest single-day fundraisers nationwide for breast cancer.
In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple--by convincing enough people to take one small step, together they could reach an incredible goal.
The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up to participate, raising $1.4 million dollars for the fight against breast cancer, setting the stage for what would become one of the most captivating social action campaigns in the country. Since its first year, Lee National Denim Day has raised more than $70 million for the fight against breast cancer and unites
nearly one million supporters nationwide each year.
Aerodyne Alloys raised nearly $2,000 in it's South Windsor facility which included a dollar-for-dollar match on employee giving, by the company. "We are determined to make a difference pound-by-pound," commented Greg Chase.
For more information on Lee Denim Day go to: http://www.denimday.com
About Aerodyne Alloys: Aerodyne Alloys is a leading international supplier and processor of high temperature specialty metals. Based in South Windsor, Connecticut with offices in Texas and California. Aerodyne Alloys is a division of O'Neal Steel, a privately held company. Aerodyne Alloys is also part of the O'Neal-HPMG (High Performance Metals Group), a group that focuses on aerospace and other high-performance metals markets.
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