Navteq Target Number one Spot in Indian map Data Battle

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Navteq sponsor navigation summit in New Delhi and outline strong intentions for the Indian market

Mapping powerhouse Navteq are set to show off their plans for the next generation of map data, POIs and content in India. They will join the major Indian navigation players at the upcoming Navigation India 2008 conference, in New Delhi on November 20th and 21st, where they have signed up as a premier sponsor for this inaugural conference.

Navteq are key in the evolution of navigation software worldwide, and as one of the vital driving forces at the heart of the navigation industry their views and plans for the Indian market are vitally important. With the decisions made by the major map providers not only resonating through the value chain, but steering the direction of the navigation and LBS industries, Navteq's Indian strategy will help to create an accurate picture of the market in the coming year.

A recent surge in interest in India's potentially huge consumer base has seen many of the large international companies start to make movements in the market. However, with the market still in its infancy there's still much to play for. Specific problems with routing, map data and market size in India mean that there are still some obstacles to overcome. Add in the yet undecided battle between in-car, PND and mobile navigation solutions and it is clear that companies should to come together to hammer out the correct strategies, business models and partnerships for the market.

With growing consumer demand for high quality navigation products there is a genuine need for maps that can help hardware providers build seamless solutions and match consumer expectations. High quality maps, and solutions to keep the data relevant and fresh (in the face of continually changing infrastructure), are two of the most important issues facing the Indian navigation industry right now.

However, the massive potential of the market means that companies are motivated to overcome these problems to tap the immense amount of money on offer. India's economy is booming and the newly emerging middle class are hungry for consumer navigation products. Ultimately, map data is rapidly improving, routing solutions are being developed and, most importantly, companies are investing heavily.

Thus, it seems that Indian navigation is moving to the next generation and the next year is shaping up to be the make or break year for most companies. And right at the core of Indian navigation the nature of mapping is changing with consistent and reliable updates in demand.

All factors are suggesting that 2009 will be a year for change. Keeping abreast of the issues and ensuring that market strategies are fresh is now absolutely critical.

The need to address these issues will unite the biggest names in navigation and location in November. Nokia, General Motors, Nissan, Delphi, Bosch, Navteq, Ford, Tata motors, Motorola, Tata Indicom, Ashok Leyland, HTC, Bright Point and many others will convene at Navigation India 2008 in New Delhi on November 20th and 21st.

Content providers, automotive OEMS, device manufacturers, application providers and mobile operators need to secure development strategies to move to the next generation of navigation.

Through an insightful exchange of ideas, solutions and strategies the biggest names will outline their plans to move forward in the industry.

To learn more about what these companies will discuss at the event visit:

http://www.telematicsupdate.com/info/713

Contact:

Osman Iqbal
Regional Director - Asia
Telematics Update
Osman @ telematicsupdate.com
+44 207 375 7196

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OSMAN IQBAL
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