Wellness Layers to Address Burgeoning Market of Web 2.0 Websites for Wellness Brands at Health 2.0 Conference

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Wellness Layers, Inc., a leading provider of advanced customer portals for the nutrition, fitness, health and high affinity brands markets, will address the growing market for Web 2.0 sites for fitness, nutrition and wellness brands at the Health 2.0 Conference, to be held in San Francisco on October 22 and 23rd.

More and more consumers are expecting health web destinations to go beyond addressing disease related support and that in addition offer tools and services that will empower them to manage a daily healthy lifestyle.

Wellness Layers, Inc., a leading provider of advanced customer portals for the nutrition, fitness, health and high affinity brands markets, announced today that it will address the growing market for Web 2.0 sites for fitness, nutrition and wellness brands at the Health 2.0 Conference, to be held in San Francisco on October 22 and 23rd.

Wellness Layers' Chairman and CEO, Dr. Amir Kishon will present the company's vantage point on the expanding market demand for online commercial Wellness 2.0 sites. "As a market leader, we see tremendous growth in interest by corporations to support their brands and services with a private-label advanced customer portal," says Dr. Kishon. "Beyond the value that Web 2.0 social networks bring to corporations, the new generation of customer portals also offer strong Web 2.0 personal tools and services that empower consumers to manage their own day-to-day wellness leveraging our clients' products and services and brand strengths. Such environments provide engagement and retention characteristics that deliver results beyond those measured with information sites or simple social media websites. This win-win situation contributes directly to higher revenues and empowered, satisfied customers" he adds.

Dr. Kishon will also address the synergies that exist between the Wellness 2.0 and the Health 2.0 markets and discuss why both markets can learn from each other as well as enhance the services that are provided to consumers on both ends. "More and more consumers are expecting health web destinations to go beyond addressing disease related support and that in addition offer tools and services that will empower them to manage a daily healthy lifestyle."

Elad Levran, VP Client Relations at Wellness Layers adds "In the last two years, adding many top leading nutrition and fitness brands to our client roster has given us broader and deeper insight into critical trends and consumer receptivity considerations. We look forward to sharing our experience at the upcoming Health 2.0 conference."

Wellness Layers is scheduled to present in a panel that will discuss Wellness 2.0 on Thursday, October 23rd, 2008 at 2:30 p.m. PST. Those interested in registering for the conference can do so at http://www.health2con.com.

About Wellness Layers

Wellness Layers is a leading provider of advanced customer portal solutions for the health, nutrition, fitness and affinity brands markets. The company works with marketing teams and agencies to develop web destinations for customers that establish long-term, high-frequency relationships.

Wellness Layers' solutions are based on its flagship platform that offers Web 2.0 technologies and applications, such as brand-centric social networks, dynamic personalized messaging, personal plans, e-tools and personal wellness trackers. Such sites offer a new generation of customer portals that dramatically increase clients' customer acquisition, retention and satisfaction.

The company is headquartered in New York, NY with a development center in Tel Aviv, Israel.

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