Plainfield, IL (PRWEB) October 21, 2008
Gambrinus Media announces that "Does My Butt Look Big In This Beer?" (ISBN Pending, $12.95) will soon be heading to bookstores. Author Bob Skilnik continues his exploration of beer and nutrition in his latest book with its listings of the calories, carbohydrates, alcohol by volume and Weight Watchers® Points of 2,000 worldwide beers. This informative book follows the theme of his earlier works, including "The Drink Beer, Get Thin Diet: A Low-Carbohydrate Approach," "The Low Carb Bartender" and "101 Ways to Cut Fat and Carbs." This 3-pack has placed Skilnik on the national scene with appearances on ABC's "The View," ESPN2's former morning show, "Cold Pizza" and repeat appearances on the FOX News Channel. Customer feedback has demonstrated that there's a growing segment of beer drinkers who want access to the nutritional information of their favorite brews.
While the federal Alcohol Tobacco Tax and Trade Bureau (TTB) grapples with public demand for the nutritional labeling of alcoholic beverages, "Does My Butt Look Big In This Beer?" provides the kind of information that beer drinkers want now. The TTB admits that if and when it can reach a compromise that will lessen the financial burden on the brewing industry with revamped labeling standards and satisfy consumer advocacy groups that have been pushing this approach for decades, beer drinkers can still expect a prolonged phase-in period. Overall projections of up to 5 years before consumers will find this kind of detailed nutritional information on beer labels are expected. But author and certified brewer Bob Skilnik asks, "Why wait?"
"With the help of breweries around the world, including popular U.S. micro and regional breweries, 'Does My Butt Look Big In This Beer?' will provide solid information on the nutritive values of more than 2,000 worldwide beers. Brewers can further help this effort by contacting us ASAP with the necessary production information of their beer brands for last minute inclusion in the book. Although not a diet book, this reference guide will give concerned beer drinkers detailed nutritional information about their favorite brews."
Skilnik suggests that savvy customers might deliberately pass by a store display of a favored beer brand not listed in this new book, just because an enterprising competitor took the time to contact Skilnik's office with the information needed for inclusion in his book.
"Owners from craft breweries like Abita, Alaskan, Flying Dog, Full Sail, Sierra Nevada, Goose Island, the Minhas/Huber Brewery, and many more, have been extremely cooperative with our requests for the nutritional information of their fine products, as well as getting great support from venerable brewing giants, both here and abroad, from breweries such as Anheuser-Busch, Foster's, Grolsch, Heineken, Lion-Nathan and more."
"These companies thrive in today's competitive beer market because they're one step ahead of what their customers want. Beer drinkers now want access to full nutritional info of their favorite products and have turned to me for help. Regretfully, federal foot-dragging and head-in-the-sand resistance by some brewers who seem to ignore what their customers are looking for on beer labels has made this book somewhat of a struggle. Fortunately, persistence and the open-armed help of so many other progressive brewers have made this book possible. I'm extremely grateful to these great breweries, big, small, U.S. and foreign-owned, for their help and cooperation. I'm in their debt."
Skilnik hopes that more breweries throughout the world will continue to contact him with information on their products for inclusion in this revolutionary reference book before it goes to print in late November. "I'd really like to see more cooperation from U.S. microbreweries," admits Skilnik, "and get this book into the hands of repentant New Year's dieters," Skilnik says with a laugh. "Think moderation and not deprivation when January rolls around."
A bloc of pages will also be held open for sponsorship opportunities, offering the inclusion of full-page black & white ads. More about the book can be found by going to BeerinFood.Wordpress.com. A separate and expanded 2.0 website with videos, podcasts, food recipes and updates to the book are in development. Its launch date will coincide with the release of "Does My Butt Look Big In This Beer?"
Bob Skilnik is a certified brewer, author, freelance writer, researcher and lecturer. He is a periodic contributor to national newspapers and magazines, including the Chicago Tribune's "Good Eating" section and the new Draft Magazine, and a former columnist for the LowCarb Magazine under the alias "The Low-Carb Bartender." He was recently interviewed by Forbes.com as part of a series of national food and drink luminaries on the subject of beer enjoyment. The series included Skilnik, along with the Food Network's Mario Batali, bad boy chef and television personality Anthony Bourdain, and Chef Jamie Oliver.