Moi-Meme Attire Kicks Off Fashion Design Competition, Encouraging Others to Help Design its Custom-Tailored Garments

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Custom clothier invites customers, designers, doodlers and fashion-enthusiasts alike to contribute to the design of its embroidered jacket.

Moi-Meme Attire, the New York City-based custom career clothier for women, announces a competition to create a new embroidery design for its Calgary jacket. One winner will see his/her design produced and receive a $500 custom-clothing gift certificate from Moi-Meme.

"This competition is representative of our ongoing effort at Moi-Meme to incorporate customer and market input in all our designs," explains Dawn Verbrigghe, Moi-Meme's founder and CEO. "We regularly rely on customer suggestions and market surveys to inspire our designs; this challenge makes available an even more direct opportunity for others to get involved."

Ms. Verbrigghe -- who is also a management professor at Parsons the New School for Design -- developed an interest in custom apparel because she is too tall to fit into off-the-rack pants. She founded Moi-Meme to address the need for stylish, office-appropriate apparel that fits and flatters women of all body types.

Through the company's personal tailoring service, a Moi-Meme style consultant takes a comprehensive set of 20 body measurements, five garment measurements and a handful of photographs. She then assists the customer in selecting a style, fabric and lining color, taking into consideration the woman's unique body shape, work environment and professional goals. Each custom garment is individually tailored and ready within four weeks.

Competition finalists will be selected by Ms. Verbrigghe and Moi-Meme's fashion designer, Steven Hoffman. Subscribers to the Moi-Meme e-mailing list will determine the winner by voting online for their favorite design. Anyone may subscribe to the Moi-Meme e-mailing list at and all subscribers as of November 11, 2008 will be eligible to vote for the winner.

Design entries are due by midnight ET on November 7, 2008. Complete competition details can be found online at

About Moi-Meme
Moi-Meme Attire, LLC is a made-to-measure apparel business that designs, tailors and markets custom suits and career clothing for professional women. Moi-Meme combines thoughtful design, quality materials and masterful tailoring to produce perfect-fit custom apparel. An appointment for Moi-Meme's personal tailoring service can be made through its website at


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Dawn Verbrigghe
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