Advertixx™ Introduces New System Software 1.5 Beta
Advertixx™ (http://www.advertixx.com) system software 1.5 features new integrated technologies aimed at tracking consumer interaction to report return on marketing investment.
Sydney, Australia (PRWEB) October 21, 2008 -- The Advertixx System 1.5 beta release includes the integration of eyeball tracking software, Bluetooth technology and QR codes to facilitate greater engagement with consumers for promotional activities.
"Advertixx is excited to introduce an integrated approach for digital advertisers to gain a much needed return on investment," said Luc Gernay, Advertixx's COO. "Advertixx's innovative features combined with its user-friendly interface and advanced software architecture provides a major value added service that can be used to drive a competitive advantage for their organisation."
In addition to the current traffic monitoring software, the Advertixx 1.5 release contains eyeball tracking software that allows advertisers to monitor near real-time, the number of passers-by that actually "looked" at their specific advertisement by using facial recognition, in particular, eyeball tracking.
QR codes have also been seamlessly integrated in the Advertixx solution so that advertisers can interact with their engaged consumers. Advertisers simply enter a custom message, a website URL or a coupon code through the Advertixx software, click a button and voilà: a custom generated QR code is placed into their advertisement.
The Advertixx System is a unique digital point-of-sale advertising solution that delivers a high value offering to shopping centres, franchise networks and retail outlets. "Our point of differentiation is our state-of-the-art software that allows the advertiser to create and schedule their own advertisements onto our network of screens and then track the number of consumers who have interacted with their ads, using our integrated eyeball tracking software, motion detection and QR codes," said Frederic Dran, Chief Development Officer.
About Advertixx Pty Ltd:
Advertixx Pty Ltd is an out-of-home digital advertising network, incorporating emerging technologies in digital signage, wireless and artificial intelligence. The Advertixx method is an all-in-one, do-it-yourself, web-based application that provides real-time premium point-of-sale ad creation & scheduling capabilities and delivers quantitative results through groundbreaking monitoring tools.
Advertixx and the Advertixx logo are registered trademarks of Advertixx Pty Ltd. Patent Pending.
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