We therefore think that the suggestions to alter the Green Cross Code, or finding another way to educate young people about the dangers of mp3 players and phones while on the move, make a lot of sense.
Manchester, UK (PRWEB) October 22, 2008
Swinton, the UK's leading high street retailer, has sparked a big reaction with its warning about the growing menace of 'podestrians'. 'Podestrians' are people who listen to mp3 music players while walking - but can't hear approaching traffic due to the volume level or because their headphones 'cancel out' background noise.
Recently Swinton revealed that nearly 9% of minor car insurance claims, involving sudden breaking and shunts, involved a 'podestrian' with 62% of the culprits are described as 'young people' 'teenagers' or 'kids' in descriptions included in incident reports.
Since releasing their findings and analysis, Swinton has received backing from many customers and road users. Bus drivers, cyclists and motorists have all joined the debate, many recounting their own experiences of nearly running 'podestrians' over, or crashing trying to avoid them.
Other concerned parties have proposed for it to be made an offence to cross the road whilst using an MP3 player, mobile phone or handheld games console (similar to a ban proposed in New York last year) and some have suggested that the Green Cross Code should be amended to include instructions to 'remove any headphones and put away any mobile devices' in addition to the traditional 'looking and listening'.
Steve Chelton, Insurer Development Manager, for Swinton said: "After highlighting the issue of 'podestrians' recently we have had many customers and other road users telling us that the problem is actually more serious than we thought. Some of the accounts of near misses we've been made aware of suggest that shunts and bumps are the least of a driver's worries - and the risk of actually hitting a pedestrian distracted by a music player or mobile phone is on the rise.
"We therefore think that the suggestions to alter the Green Cross Code, or finding another way to educate young people about the dangers of mp3 players and phones while on the move, make a lot of sense."