Natural Born Sellers is Miles Away From Reality

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'Big motor' image for top sales reps 'outdated' says Swinton.

Whether it's down to the credit crunch, environmental considerations, a desire for a more family friendly vehicle or simply because luxury cars are currently unfashionable with reps, Swinton's data suggests that less ostentatious and more economical models are growing in popularity amongst high earning salespeople.

As the cult reality TV series Natural Born Sellers continues tonight on ITV, research by Swinton, the UK's leading high street insurance retailer, suggests that the image of high earning sales reps aspiring to own a large, high-performance and expensive car is becoming increasingly outdated.

Each week in the show sales professionals compete with each other in a gruelling selling task. At the end of each episode one of the worst performers is sent home and the highest grossing contestant is named that week's 'top dog'. The winner's success and status is symbolised by being given a "top-of-the-range" Lexus to drive the following week - much to the envy of the remaining contestants who complain of being "stuck in Toyotas".

However Swinton motor insurance data suggests that the image of all high earning salespeople opting for a luxury car such as a Lexus LS, BMW 5 series, Mercedes C- class or Audi A6 is fast becoming outdated and clichéd.

Swinton reports that an increasing number of customers who state their occupation as senior sales rep, sales director or sales manager (and who work primarily 'on the road') are switching to more understated models. Data suggests some top reps are now choosing VW Passats, Vauxhall Vectras, Renault Méganes, Ford Mondeos and Peugeot 407s to help get them to appointments and pitches.

Swinton spokesperson Steve Chelton said:

"At its heart Natural Born Sellers is obviously about entertainment but the image it portrays of top sales professionals drooling over a £50,000 car and seeing a vehicle as a symbol of their success and status appears to be changing.

"Whether it's down to the credit crunch, environmental considerations, a desire for a more family friendly vehicle or simply because luxury cars are currently unfashionable with reps, Swinton's data suggests that less ostentatious and more economical models are growing in popularity amongst high earning salespeople."

For further information please contact Adele Mandy, Lucy Oates or Richard Bond at Spinoza Kennedy Vesey PR on Tel: 0161 838 7770 or email: adele.mandy@skvpr.co.uk

Notes to Editors

About Swinton

  •     With 470 branches nationwide Swinton is the UK's largest high street insurance retailer
  •     Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  •     Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
  •     With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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Lucy Oates
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