Toronto, ON (PRWEB) October 20, 2008
For the fifth time in as many reviews, Credential Direct held top honours as the premier online discount brokerage firm for Canadians, according to the newly released Fall 2008 Surviscor analysis. Credential Direct retained both the "overall" and the "investor" top spots for an unprecedented fifth consecutive analysis. Disnat, Desjardins' discount brokerage firm, maintained the top spot in the trader profile for the second consecutive review. The Fall 2008 results identified some shifts in features and functionality changes and less shifts in pricing, which has dominated the changes over the past three reviews.
The Surviscor online brokerage analysis focuses on online features and functionality offered by firms in Canada through two profiles using seven categories. The top Overall and Investor firms are Credential Direct, Qtrade and BMO InvestorLine. The top Trader firms are Disnat, E*Trade and TD Waterhouse. Qtrade, BMO InvestorLine and Disnat were the top firms in Surviscor's Customer Efficiency Rating for the period.
Surviscor noted that the online discount brokerage community continues to be more receptive to participating in the analysis, which is now in its third year. "The majority of the firms are very passionate about their online offering and should be commended for their efforts and cooperation with our review" said Surviscor President Glenn LaCoste. Only one bank-owned firm refuses to provide Surviscor with any information. "Canadians deserve premium online services and we are committed to informing Canadians which firms deserve their hard earned dollars," added LaCoste.
Surviscor is also pleased to announce the inaugural Online Banking ScorCard™ to be introduced in the Winter of 2008/2009. The review will be powered by an alliance with CorbinPartners Inc., a reputable provider of precise and reliable business intelligence, statistical measurement, and qualitative and quantitative research services. "We are excited to be associated with a reputable and proven partner to compliment our existing offering." said LaCoste. "You can expect the same Canadian "know-how", objectivity, comprehensiveness, and impartiality that comes with a scorecard from Surviscor," added LaCoste. The scorecard will review and rank competitive online Canadian retail banking offerings and will be a welcome addition to current and potential Canadian online banking clients and a valuable tool for online banking providers. Further details will follow in the upcoming months.
More information is available on the Surviscor website, http://www.surviscor.com.
Surviscor Inc. is a Canadian firm that analyzes and ranks Canadian online services offered to retail consumers. Surviscor produces seasonal feature and functionality scorCards(TM) and email responsiveness studies. All studies and analyses serve as industry benchmarks for consumers and firms by identifying firms considered to be leading-edge solution providers and those whose online offerings are well below industry standards.