Travelzoo Email #1 Traffic Driver Among UK 'Travel Agencies' According to Hitwise
Internet giant Travelzoo have been announced as the number 1 traffic driver through email marketing.
New York, US (PRWEB) October 22, 2008 -- Travelzoo (NASDAQ: TZOO), a global Internet media company, announced today that Hitwise, a leading online measurement company, ranked Travelzoo first out of 1,025 companies in its "travel agencies" category for visits from email* in August 2008, thanks to traffic from its Top 20 newsletter. The "travel agencies" category includes travel agents, tour operators and travel publishers. Travelzoo received almost twice as much traffic as Expedia.co.uk, lastminute.com or Thomson Holidays, three times more than Cheapflights.co.uk and nine times more than Travelsupermarket.com, First Choice or Airline Network.
Unlike travel companies who receive downstream traffic from email service providers for customer care matters, such as online check-in emails, all of Travelzoo's downstream traffic from email service providers can be attributed to its popular Top 20 newsletter. In August 2008, UK subscribers clicked 1,632,557** times on travel offers published in the Top 20 newsletter. Stephen Dunk, Commercial Director, Travelzoo UK commented, "The Hitwise data clearly indicates that the Travelzoo Top 20 newsletter is now a strong market leader in the UK. With over one million high quality subscribers in the UK and over 2 million across Europe, we are able to help travel companies stimulate significant and immediate incremental demand." * Email Services: this category features all free e-mail services, including those that provide web-based accounts and mail forwarding services. **
Source: Travelzoo
About Travelzoo
Travelzoo is a global Internet media company. Travelzoo's media properties, which reach more than 12 million travel enthusiasts in the US, Australia, Canada, China, France, Germany, Spain, Hong Kong, Japan, Taiwan and the UK, include the Travelzoo® website the Top 20® e-mail newsletter, the Newsflash™ e-mail alert service and SuperSearch™, a travel search engine. Travelzoo publishes offers from more than 900 advertisers. Travelzoo's deal experts review offers to find the best travel deals and confirm their true value. Travelzoo is headquartered in New York City.
About Travelzoo in Europe
Travelzoo has operated in Europe since 2005. Travelzoo's European media properties, which reach more than 2.1 million travel enthusiasts in the UK, Germany, France and Spain through its newsletters, include the Travelzoo Top 20™ e-mail newsletter, the Newsflash™ e-mail alert service, and the Travelzoo websites.
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