New York, NY (Vocus) October 21, 2008
Hospitality eBusiness Strategies (HeBS) of New York, NY, today announced the launch of the 2009 Benchmark Survey on Hotel Internet Marketing Strategies, Budget Planning and Best Practices. After the acclaimed 2007 and 2008 editions, for a third year in a row the benchmark survey will ask hoteliers what Internet formats and methods they are using to reach their customers, what Internet marketing practices they find most productive, why they choose to devote marketing dollars to certain mediums over others, and more.
Here are some of the main findings from the 2008 Benchmark Survey:
The goal of the 2009 Benchmark Survey is to assess hoteliers’ 2009 Internet marketing priorities, provide the industry with insights into how Internet marketing strategies for the hospitality industry are evolving, and enable hoteliers to build ROI-centric, cost-effective Internet marketing strategies to accomplish their goals.
Noted Max Starkov, Chief eBusiness Strategist at Hospitality eBusiness Strategies, “There is no doubt that the hotel’s overall competitiveness today is determined by how well it manages its Internet marketing and distribution efforts. By 2010 the Internet will contribute over 45% of all hotel bookings in North America. In difficult economic times like these, Internet marketing can help smart hoteliers generate incremental revenues, improve marketing ROIs, attract more affluent travelers, and out-smart the competition. For the past 13 years, our experience shows that Internet-savvy hoteliers with robust Direct Online Channel strategies in place are the winners in economic downturns like this one. We believe that a comprehensive, ROI-centric Internet marketing strategy is the perfect 'survival tool' in the current economic environment.”
General managers, revenue managers, sales and marketing managers, e-commerce managers and professionals at hotels, resorts, hotel management companies and hotel chains are invited to participate in the 2009 Benchmark Survey on Hotel Internet Marketing Strategies, Budget Planning and Best Practices. The results of the survey will be distributed to all survey respondents at no cost.
Hospitality eBusiness Strategies (HeBS), the industry’s leading Internet marketing strategy consulting firm for the hospitality vertical, is based in New York City (http://www.hospitalityebusiness.com). HeBS has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel companies, hotel management and representation companies, franchisees and independents, resorts and casinos and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise. Contact HeBS consultants at (212)752-8186 or info @ hospitalityebusiness.com.
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