We are excited to be working with an innovative and forward looking company like Banks.com
Chicago, IL (PRWEB) October 21, 2008
Aleri Inc., a leading provider of enterprise-class complex event processing (CEP) technology, today announced that Banks.com, Inc., (AMEX:BNX) a leading Financial Services portal, has selected Aleri's CEP platform to gain real-time insight on customer activity and traffic trends to improve everyday business operations and marketing campaigns in order to enhance customer relationship management and increase revenues.
"In today's competitive environment, it's become a major priority for Banks.com to ensure we are effectively reaching our customers and providing quality traffic to the advertisers," said Steve Ernst, Chief Technology Officer at Banks.com. "Aleri's CEP engine will allow us to monitor user behavior, traffic, and trends in real-time, allowing us to provide a more targeted approach to our marketing and advertising programs in order to provide a more unique experience."
Banks.com operates in various areas of Internet commerce, including paid search, direct navigation, and online marketing. Its pay-per-click search services enable businesses to enhance their online transactions through online advertising to Internet users in response to their keyword search queries. The site contains information and products on a variety of topics such as Banking, Stocks & Bonds, Taxes, Mortgages, Personal Finance, Credit Cards, Insurance and Retirement Planning.
Aleri's CEP technology will allow Banks.com to gain real-time data analysis of which search partners are generating quality traffic, which key search words or search phrases are driving site traffic, and whether traffic is permitted to a particular site Prior to using Aleri, Banks.com was making decisions on historical data. By implementing complex event processing technology, Banks.com can now manage their marketing and advertising programs in real-time, immediately responding to new trends and traffic patterns.
"We are excited to be working with an innovative and forward looking company like Banks.com," said Jeff Wootton, VP or Product Strategy. "Banks.com adoption of CEP technology shows the versatility and range of influence complex event processing technology has beyond the financial industry."
Banks.com is a leading Financial Services portal containing a unique breadth and depth of products and services. Our mission is to bring our users and subscribers the most relevant financial information on the web. Banks.com provides access to thousands of pages of current financial content, including: articles, stock quotes, audio, video, blogs and much more. In addition, Banks.com provides free tools to assist visitors with their financial decision-making including stock tracking and financial calculators. Our site contains information and products on a variety of topics such as Banking, Stocks & Bonds, Taxes, Mortgages, Personal Finance, Credit Cards, Insurance and Retirement Planning. Banks.com, Inc. is headquartered in San Francisco, California at 222 Kearny Street, Suite 550 and can be reached at 415.962.9700. More information about Banks.com, Inc. can be found at: http://www.Banks.com.
Aleri is a leading provider of enterprise-class complex event processing (CEP) technology for financial institutions and beyond. Aleri's CEP Platform was designed from the ground up to provide the most robust architecture available for the rapid implementation of mission critical applications within the most demanding environments. Built for high throughput with minimal latency, Aleri's event processing technology allows customers to analyze and respond instantly to high-volume, high-speed data to minimize risk and increase competitive advantage.
Aleri is the first to develop and deploy commercial enterprise-class applications built on event processing technology, the Aleri Liquidity Management System, which is used by some of the largest global bank treasuries in the world, and the Aleri Market Liquidity Analysis engine, which consolidates and analyzes multiple order book feeds from individual exchanges to provide a powerful tool for trading in fragmented markets.
Aleri is a global company headquartered in Chicago with offices in New York, New Jersey, London, and Paris. For more information, visit http://www.aleri.com.
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